Cycling Weekly has launched CW.CC, a digital cycling club designed to consolidate its community of readers into a centralized members-only platform.
The publication has operated for 135 years, but this is the first time it has established a dedicated club structure for its audience.
The initiative provides members with access to exclusive training plans and professional bike fit advice from resident expert Phil Burt. According to the publication, the platform serves as a space for readers to engage directly with journalists, potentially influencing future editorial content.
Management of the club falls to the publication’s editorial leadership, including Simon Richardson and Michelle Arthurs-Brennan. Richardson, who has been with the magazine since 2001, brings a background in sports science and domestic racing experience to the role. Arthurs-Brennan, editor of the Cycling Weekly website, has worked within the bike industry since 2012 and holds a VTCT Level 3 Diploma in Personal Training.
The club builds upon an existing Strava community that includes over 12,000 members. Future plans for the platform include monthly features highlighting the achievements of participants in the publication’s Big Ride Challenge, alongside the development of a branded heritage clothing range.
Free Membership Provides Access to Exclusive Content and Club Activities
Membership for the platform is free, requiring only an email address for registration. The site includes a members-only area where the publication intends to host its primary content offerings. Beyond digital resources, the club structure aims to replicate the environment of traditional cycling groups by facilitating member-led outings and organizing a weekly 10-mile time trial.
How Members Join and Interact with the Publication
The publication plans to organize weekly 10-mile time trials and coordinate Saturday outings for its members.
Are there costs associated with joining CW.CC?
Membership is free of charge. Users simply need to register with an email address to gain access to the members-only site and training resources.
How can members influence the publication’s content?
Members have the ability to comment on articles and engage in discussions with the site’s journalists. Feedback and ideas for new series can also be submitted directly to the editorial team via email at cycling@futurenet.com.
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