The 365 Seoul Challenge is a city-led initiative designed to encourage residents and visitors to explore Seoul’s cultural, historical, and urban landmarks through a structured, year-long engagement program. The second cohort of participants will begin recruitment on September 1, 2024, according to official program announcements, following the completion of the first phase.
Recruitment Timeline for the Second Cohort
The Seoul Metropolitan Government will open applications for the second term of the 365 Seoul Challenge starting September 1. This recruitment phase follows the “1st Generation” of participants who piloted the program’s framework by visiting designated city sites and documenting their experiences. Eligible applicants can apply through the official city portal or the designated challenge platform to secure a spot in the 2025-2026 cycle.
Program Structure and Objectives
The initiative operates as a “gamified” exploration of the capital. Participants are tasked with visiting a variety of curated locations across Seoul’s 25 districts. According to program guidelines, the goal is to shift tourism and local exploration away from over-concentrated hubs like Myeong-dong or Gangnam toward hidden cultural assets and under-visited neighborhoods.
The program typically includes:
- Daily Missions: Tasks that require visiting specific landmarks or completing cultural activities.
- Digital Verification: Use of GPS or QR-code check-ins to verify the participant’s presence at a site.
- Community Sharing: Requirements to upload photos or reviews to promote local businesses and heritage sites.
Comparison: First Cohort vs. Second Cohort
Based on the transition from the first to the second phase, the program is evolving from a pilot stage to a scalable city project. The first cohort served as a testing ground to identify the most effective “challenge” routes and digital interface stability. The second cohort, starting in September, is expected to feature a more refined list of destinations and a more streamlined verification process based on the “vivid experiences” and feedback reported by the initial group.
How to Apply and Participate
Prospective participants should prepare the following steps for the September 1 launch:
- Monitor Official Channels: Check the Seoul Metropolitan Government official website for the exact application link.
- Review Eligibility: Confirm if the application is open to all residents or limited to specific age groups or visa holders.
- Prepare Digital Tools: Ensure a compatible smartphone is available, as the challenge relies on real-time location tracking and digital submissions.
Frequently Asked Questions
When does the application for the 2nd cohort open?
Applications open on September 1, 2024.
What is the primary goal of the 365 Seoul Challenge?
The program aims to promote a comprehensive understanding of Seoul by encouraging participants to visit diverse locations across the city throughout the year.
Is there a cost to join?
The recruitment process is generally free, though participants are responsible for their own transportation to the challenge sites.
The 365 Seoul Challenge represents a broader strategy by the city to utilize “citizen-participation” models to drive local economic growth and cultural preservation. As the second cohort begins, the program’s success will be measured by the increase in foot traffic to non-traditional tourist zones.
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