Khairul Aming Shatters TikTok Sales Record in Malaysia

Malaysian food content creator and entrepreneur Khairul Aming achieved a record-breaking RM2.3 million (approximately $750,000 USD) in sales during a 12-hour livestream on TikTok on February 19, 2026. This marks the highest sales total ever recorded on TikTok Shop Malaysia, solidifying his position as a leading figure in social commerce within the region.

Record-Breaking Livestream Performance

The livestream, hosted at his newly opened restaurant Rembayung – the largest livestream venue in Malaysia – attracted over 5.42 million viewers and resulted in the sale of more than 51,710 products according to reports from The Strait Times. Khairul Aming shared the news on social media platform X, expressing gratitude to his audience for their support.

Popular Products Drive Sales

The livestream featured a range of Khairul Aming’s popular products, including his signature Sambal Nyet Berapi, as well as Dendeng Nyet Berapi (spiced beef jerky) and Rendang Nyet Berapi (spicy rendang). Sambal Nyet Berapi, his capture on the classic Malaysian chili sambal, gained rapid popularity after its launch in early 2021, with over one million bottles sold by August 2022, generating RM14 million in revenue as noted by Archyde.

A History of TikTok Records

This latest achievement builds on a pattern of success for Khairul Aming on TikTok. In 2025, he set a record in the Malaysia Book of Records for being the fastest to achieve RM1 million in sales in a TikTokShop livestream, reaching the milestone in just 19 seconds. He previously held the record at three minutes and 28 seconds, set in 2024 as reported by The Strait Times.

Beyond Sales: A Generous Entrepreneur

Khairul Aming has also garnered attention for his generosity towards his staff. Examples include treating employees to groceries, providing Hari Raya bonuses and even organizing company trips as highlighted by The Strait Times.

The Rise of Social Commerce in Malaysia

Khairul Aming’s success underscores the growing power of social commerce and influencer marketing in Malaysia. His ability to connect with audiences and drive sales through engaging livestream content demonstrates the potential of this platform for entrepreneurs and brands alike according to Archyde.