Klara Reisinger has taken over as managing director of Anrei, the Pabneukirchen-based furniture manufacturer founded in 1894, succeeding her father Kurt Reisinger after more than three decades in leadership.
The transition marks the fifth generation assuming operational control of the company, which has grown from a one-man carpentry workshop to a business employing approximately 180 people.
Family Reisinger sought professional support to manage the succession process, acknowledging the inherent challenges of transferring leadership in family-owned enterprises.
Anrei reported annual revenue of around 22 million euros in the DACH region, with recent growth following a period of pandemic-driven demand in the home furnishings sector that has since stabilized.
The company continues to produce solid wood furniture for living, dining, and bedroom spaces in Pabneukirchen, emphasizing quality, timeless design, and sustainable production using wood sourced primarily from responsible forestry, mostly domestic.
Under Klara Reisinger’s leadership, Anrei aims to strengthen its brand, develop corporate culture, and expand into fresh markets, with particular focus on increasing market presence in northern Germany through existing partnerships.
Initiatives such as refurbishing programs reflect the company’s approach to lifecycle responsibility, even as efforts to reinforce workplace culture center on trust, enthusiasm, and innovation as foundations for long-term success.
Klara Reisinger stated she assumes responsibility consciously, with respect for what has been built and a clear vision for the future, emphasizing continuity of values shared across generations at Anrei.
What prompted the family to seek external help for the leadership transition?
The family acknowledged that generational transitions in family businesses are not straightforward and sought professional support to manage the process as successfully as possible.
How does Anrei describe its approach to sustainability and material sourcing?
Anrei states its wood comes 100% from responsible forestry, mostly domestic, given that good things often grow close by.