2025’s Biggest Searches: AI, Gen Z and Emerging Trends

As 2025 draws to a close and we look ahead to 2026, Google’s Year in Search data reveals the topics that captivated Americans throughout the year. From the rise of artificial intelligence to a novel generation’s unique social behaviors, and even a surge in interest in remineralizing gum, here’s a look at the search trends that defined 2025.

The Reign of AI

Artificial intelligence continued its ascent in 2025, dominating search queries across the United States. Interest in AI trends saw a significant spike, reflecting the growing integration of AI into daily life. Google Trends highlights the ongoing fascination with AI and its potential applications.

Decoding Gen Z: The “Gen Z Stare”

A notable social phenomenon that captured widespread attention in 2025 was the “Gen Z stare.” This term, which rapidly gained popularity in July, describes a blank stare exhibited by many members of Generation Z during social interactions. Mental Floss reports that explanations for this behavior range from the impact of the COVID-19 pandemic on social conditioning to a familiarity with screen-based interactions and a deliberate rejection of traditional social norms. Unlike some fleeting trends, the Gen Z stare appears likely to persist as a defining characteristic of this generation.

Emerging Trends and Unexpected Searches

Beyond AI and generational trends, several unexpected searches gained traction in 2025. According to Exploding Topics, remineralizing gum saw a massive increase in search volume (+5100%), alongside GLP-1 supplements (+1150%) and soursop bitters (+1011%). These searches indicate a growing interest in alternative health and wellness practices.

Top Websites Driving Search Traffic

Google itself remained the dominant force in online search, with 94.8 billion searches in January 2026. Exploding Topics data shows YouTube (49.7 billion) and Facebook (9.5 billion) also drove significant traffic, highlighting the continued importance of video and social media platforms in online discovery.

Looking Ahead to 2026

The search trends of 2025 offer a glimpse into the evolving interests and concerns of Americans. As we move into 2026, the continued development of AI, the ongoing exploration of generational differences, and the pursuit of innovative health solutions are likely to remain prominent themes in the online landscape. The Winter Olympics 2026 and Super Bowl LX are also expected to generate significant search activity, as highlighted by Google Trends.