Apple is rumored to be launching a product the week of March 2, with the most likely candidate being MacBook Pro models equipped with M5 Pro and M5 Max chips.
Apple often holds events in March as one of its earliest of the year. According to one report, that could be just the case in 2026.
Writing in Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman writes that Apple is planning a product launch that is currently scheduled for as “early as the week of March 2.”
This isn’t out of the ordinary for Apple. In 2022, it held an event on March 8. In 2019 it did so on March 25, and on March 27 in 2018. It has launched several products in March over the years with a press release.
As for what will actually launch at the event, Gurman doesn’t explicitly say. However, he does throw out this detail after discussing an update to the MacBook Pro lineup.
There is some slight confusion, however, as he says that the new MacBook Pros are connected to the macOS 26.3 cycle that will run through March. It’s almost as if he’s writing that the event and the launch of macOS 23, which is probably the week of February 9, will not necessarily coincide.
Add in the improbability for Apple to hold two events or to separate product launches out within the same month, and it seems plausible for the MacBook Pro update to happen then.
Another candidate is the iPhone 17e, which he writes in the report as launching “imminently.” To Apple’s schedule, “imminently” can still be a month-long wait, making the smartphone a possibility for said launch.
However, Gurman does add that the Mac Studio will be refreshed, but shouldn’t arrive that long after the spring Mac refresh. This does seemingly indicate he doubts a Mac Studio update at the start of March.
As for whether Apple actually holds an event, if it has a press release debut, and what it is actually ships, we all have less than a month to wait before we find out.
date:2026-02-08 14:40:00
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