Makeup artist and founder Laura Geller recommends prioritizing volume over length and using waterproof, richly pigmented black mascara to enhance mature eyes. According to Geller, who is 67, focusing on the “three E’s”—eyebrows, eyeliner, and eyelashes—helps counteract the natural thinning of lashes that often occurs for women over 40.
Why is volume more important than length for mature lashes?
Geller tells Prevention that the primary goal for mature eyes is to thicken the appearance of the lashes rather than extending them. Because lashes often lose strength and density with age, a volumizing formula creates a more defined frame for the eye. Geller’s “Always There Waterproof Mascara” uses a brush with soft and wavy fibers to coat lashes without clumping, a detail she highlights in a tutorial on the Laura Geller official website.
How does waterproof mascara help with eye sensitivity?
Waterproof formulas are specifically recommended for those experiencing "watery eyes" or increased sensitivity, which can cause standard mascara to smudge or run throughout the day. She told Prevention that her specific formula is designed to hydrate the lashes, avoiding the tugging or lash loss sometimes associated with the removal of traditional waterproof mascaras.
Should you use black or brown mascara on porcelain skin?
Despite common concerns that black mascara may appear too harsh on fair or porcelain skin tones, Geller advocates for the richest pigmented black. She states that black provides the most transformative and impactful effect, making the eyes look more prominent regardless of the user’s skin tone or eye color.
Quick Guide: Mascara Selection for Mature Eyes
| Feature | Geller’s Recommendation | Reasoning |
|---|---|---|
| Primary Goal | Volume | Counters natural lash thinning after age 40. |
| Formula | Waterproof | Prevents smudging from watery eyes and sensitivity. |
| Color | Rich Black | Creates maximum contrast and prominence for all skin tones. |
What are the “Three Es” of mature makeup?
Geller identifies a “trifecta” of essentials that women often overlook as they age: eyebrows, eyeliner, and eyelashes. According to Geller, these three elements are critical for maintaining facial definition. She suggests that if natural lashes are too sparse for mascara alone, using false lashes is a viable alternative to achieve the same defining effect.