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LCNews: Samlip, Pulmuone and Seoul Milk shift F&B retail strategies

Convenience Store Burger Expansions and Probiotic Sugar Cuts Reshape South Korean Food and Beverage Retail South Korean food and beverage manufacturers are shifting product formulations and retail strategies to address changing consumer demands, according to a recent report…

LCNews: Samlip, Pulmuone and Seoul Milk shift F&B retail strategies

Convenience Store Burger Expansions and Probiotic Sugar Cuts Reshape South Korean Food and Beverage Retail

South Korean food and beverage manufacturers are shifting product formulations and retail strategies to address changing consumer demands, according to a recent report by lcnews.co.kr. The changes span convenience store collaborations, dairy sugar reductions, and RTD coffee sales milestones recorded across major domestic brands.

Samlip Launches Four Zesty Saloon Convenience Store Burgers

Samlip introduced a line of four premium burgers developed in collaboration with Seongsu-dong hand-crafted burger brand Zesty Saloon, lcnews.co.kr reported. The items build upon a glaze bun and beef patty base, varying by sauces and toppings to fit convenience store distribution channels.

The lineup features the Zesty 2X Cheese Burger with added cheese, the Zesty Chipotle Burger utilizing chipotle sauce, the Zesty Garlic Ranch Burger featuring garlic ranch sauce, and the Zesty Egg and Hash Burger containing egg and a hash brown. The partnership grants Zesty Saloon retail pathways outside its physical restaurant locations while giving Samlip a novel convenience food configuration sold nationwide.

Pulmuone HealthCare Lowers Sugar in Plant-Based Probiotic Line

Pulmuone HealthCare adjusted the sugar content across three plant-based probiotic products—rice, oat, and Pyeonan-en—following prior reformulations of its Min-gam-jang-en and Active-en lines in June, lcnews.co.kr reported. The rice and oat beverages now contain 10 grams of sugar per 150-milliliter bottle.

The company renamed its former “Plant-Based Probiotic Stomach & Capsule” product to “Plant-Based Probiotic Pyeonan-en,” lowering its sugar content from 11 grams down to 6 grams per bottle. Pyeonan-en combines Pulmuone’s patented plant-based lactic acid bacteria with Novonesis plant-based strains, guaranteeing 10 billion CFU per bottle alongside a vegetable complex containing cabbage, aloe, and cauliflower.

Seoul Milk Reaches 43 Million Sold in Gangneung Coffee Series

Seoul Milk Cooperative recorded 43 million cumulative sales for its Gangneung Coffee ready-to-drink series as of September, following its initial May 2020 launch, lcnews.co.kr reported. The lineup was developed in partnership with Bohemian Roasters, operated by barista Park Yi-chu.

The series utilizes a dual-brew method combining direct-fire roasted beans with cold brew extract, paired with a 60 percent Seoul Milk dairy base. The three available variants are Low Sugar Latte, Einspänner, and Vanilla Latte, differing in sugar levels, cream inclusions, and vanilla flavor profiles.

Frequently Asked Questions About South Korean Food and Beverage Updates

Where are the new Zesty Saloon collaboration burgers sold?

The four new burgers developed by Samlip and Zesty Saloon are distributed through convenience stores nationwide across South Korea, according to lcnews.co.kr.

What are the specific sugar reductions in Pulmuone HealthCare probiotic drinks?

Pulmuone HealthCare lowered the sugar content in its rice and oat drinks to 10 grams per 150-milliliter bottle, while the newly renamed Pyeonan-en drink saw its sugar reduced from 11 grams to 6 grams, as reported by lcnews.co.kr.

Which roaster collaborated with Seoul Milk on the Gangneung Coffee line?

Seoul Milk Cooperative developed the Gangneung Coffee RTD series with Bohemian Roasters, which is operated by barista Park Yi-chu, lcnews.co.kr reported.

About the author: Marcus Liu - Business Editor

MBA and ex‑B bureau chief specializing in global finance and fintech. Marcus speaks Mandarin, Japanese, and English, and has interviewed CEOs from the Fortune 50 to Y‑Combinator unicorns. Marcus Liu delivers sharp analysis on markets, startups, and corporate strategy for investors and entrepreneurs alike.