South Korean President Lee Jae-myung Joins TikTok

South Korean President Lee Jae-myung launched an official account on TikTok, the popular short-form video platform, on Saturday, February 28, 2026, marking a latest approach to engaging with younger generations. Chosun and Sedaily reported on the move.

First TikTok Post and Engagement Strategy

In his debut video, titled “Here Comes the TT President,” Lee Jae-myung showcased a playful side, signing a document confirming his TikTok registration. He directly addressed viewers, encouraging them to follow, like, and comment on his content. Sedaily noted the president also used popular gestures, including a finger heart and a “cheek heart,” to connect with the platform’s audience.

Teasing the Announcement

Prior to the official launch, President Lee generated anticipation by posting a cryptic message on X (formerly Twitter) the previous day, stating, “February 28, something substantial (?) is coming.” The post included hashtags such as “#LeeJaeMyung,” “#Approved,” and “#Teaser,” signaling his intention to connect with younger audiences. Sedaily reported on this pre-launch strategy.

Expanding Social Media Presence

With the addition of TikTok, President Lee now maintains an active presence on six major social media platforms: Facebook, YouTube, Instagram, X, a personal blog, and TikTok. Sedaily confirmed this expanded digital outreach.

TikTok’s Global Reach

TikTok, operated by Chinese company ByteDance, is the world’s leading short-form video platform. Chosun and Sedaily highlighted the platform’s global influence.

KBS World also reported on the account launch.