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LG Announces Gallery TV to Compete with samsung’s The Frame
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Ahead of CES 2026, LG has announced its new “Gallery TV,” a premium television designed to blend seamlessly into home décor and directly compete with Samsung’s popular “The Frame” lifestyle TV. LG’s press release details the new offering, emphasizing its art-inspired design and advanced display technology.
What is the LG Gallery TV?
The LG Gallery TV is positioned as a high-end television that prioritizes aesthetics as much as performance. Unlike traditional TVs, the Gallery TV features an incredibly thin profile, designed to mount flush against the wall, resembling a piece of art. This is a direct response to the growing demand for televisions that don’t dominate a room when turned off, a niche Samsung’s The Frame has successfully occupied.
Key Features and specifications
- Design: The Gallery TV boasts an ultra-slim design, with a depth of less than 20mm, allowing it to sit nearly flush to the wall.
- display Technology: LG is utilizing its latest OLED technology, promising exceptional picture quality with perfect blacks and vibrant colors. OLED technology offers self-emissive pixels, meaning each pixel produces its own light, resulting in superior contrast and viewing angles.
- Art Mode: Similar to Samsung’s The Frame, the Gallery TV will offer an “Art Mode” that displays a curated selection of artwork when the TV is not in use. LG is partnering with several art galleries and artists to provide a diverse library of digital art.
- Sound: The Gallery TV incorporates a sophisticated sound system designed to complement the visual experiance. Details on specific audio technologies were not fully disclosed in the initial announcement.
- Sizes: The Gallery TV will be available in 65″, 77″, and 88″ screen sizes.
How Does it Compare to Samsung’s The Frame?
Both the LG Gallery TV and Samsung’s The Frame aim to redefine the television experience by transforming the TV into a piece of art when not in use. here’s a quick comparison:
| Feature | LG Gallery TV | Samsung The Frame |
|---|---|---|
| Design | Ultra-slim, flush-mount | Bezel design mimicking a picture frame |
| Display Technology | OLED | QLED (and some models with MicroLED) |
| Art Mode | Curated art library, partnerships with galleries | Extensive art store with subscription options |
| Price | Expected to be premium, details to follow | Ranges from mid-range to premium depending on size and features |
The key differentiator appears to be display technology. LG’s use of OLED is expected to provide superior picture quality compared to Samsung’s QLED technology, even though Samsung offers MicroLED options at the very high end. The Frame has a more established art ecosystem with a wider selection of artwork available through its art store.Samsung’s The Frame has been on the market for several years, building a strong brand recognition.
Pricing and Availability
LG has not yet announced specific pricing details for the Gallery TV. Though, given its premium positioning and advanced technology, it is indeed expected to be priced competitively with Samsung’s high-end The frame models. The Gallery TV is slated for release in the second quarter of 2026.
Key takeaways
- LG is directly challenging Samsung in the lifestyle TV market with the Gallery TV.
- The Gallery TV prioritizes a minimalist design and exceptional picture quality through OLED technology.
- Art Mode allows the TV to display artwork when not in use, blending it seamlessly into home décor.
- Pricing and availability details will be announced closer to the launch date in Q2 2026.
The launch of the LG Gallery TV signals a growing trend towards televisions that are not just entertainment devices, but also integral parts of home design. CES 2026 is expected to showcase further innovations in this space
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