Las pantallas ocupan un tiempo valiosísimo que, especialmente en la infancia, es más recomendable invertir en otras cosas,
stated psychologist and writer Alberto Soler.
Lidl launched a collection of more than 400 toys for Christmas, aiming to recover traditional play and connect families across generations. The supermarket chain announced the initiative in Madrid on November 10, 2026, noting that the holiday season serves as a rare occasion when children, parents, and grandparents gather around the same table.
According to Soler, analog toys allow families to share time while participants remain present in equal conditions. The psychologist explains that free play acts as the primary learning vehicle during childhood, teaching problem-solving, frustration tolerance, and negotiation. Cuanto más hace el juguete, menos hace el niño,
Soler added, noting that screens provide pre-made stimuli, whereas items like Lego bricks require children to think.
The Association Española de Pediatría (AEP) recommends avoiding screens until age six and limiting them afterward. Soler points out that card games and board games level the playing field between an eight-year-old and an 80-year-old, boosting children's self-esteem and keeping older adults active.
A 2023 study by the Instituto Tecnológico de Producto Infantil y Ocio highlights play as essential for child well-being, noting that 34% of children's leisure time in Spain is dedicated to these activities.
Lidl’s assortment of over 400 products is available starting at 2,49 euros across more than 730 stores in Spain and through lidl.es. The lineup features wooden toys, Montessori-method items, figures, dolls, and licensed products from brands such as Lego, Disney, and Funko Pop.
The collection continues to expand with new entries: KPop Demon Hunters items, including an UNO edition for 7,99 euros and Funko Pop figures, as well as new Disney dolls priced at 9,99 euros. Pokémon and Harry Potter Funko figures are available for 7,99 euros, while The Grinch is featured as a plush toy for 5,99 euros. Sylvanian Families houses and sets are available starting at 14,99 euros.
The supermarket chain maintains that the offering provides a complete and varied selection in a single location, reinforcing its commitment to quality-price ratios and simplifying holiday gift purchases for families visiting physical locations or the company platform.
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