The Shift Towards Comfortable Sunscreen Formulations Drives Innovation

Consumer demand for aesthetically pleasing textures in sun care, alongside the increasing “skinification” of sun protection and “sunification” of skincare, is fueling the development of a new generation of sunscreen products. A key factor in the success of any sunscreen is consistent use, emphasizing the importance of formulation for consumer compliance.

The Importance of Formulation for Sunscreen Compliance

“If a product feels excellent and fits easily into a daily routine, consumers are far more likely to apply it correctly and reapply when needed, which is where real protection comes from,” explains Helen Hill, Personal Care Marketing Manager for EMEA at Azelis, a specialty chemicals service provider [LinkedIn].

Barriers to proper sunscreen use include inconvenience, a lack of understanding regarding appropriate dosage and reapplication frequency, and concerns about cost and aesthetic qualities. Consumers are increasingly seeking sunscreens that overcome these hurdles.

Demand for Lightweight and Comfortable Textures

Because heavy, greasy, or uncomfortable products are often not used as directed, there’s a clear trend towards lightweight, fluid, and watery textures. These formulations are designed to spread easily, absorb quickly, and perceive comfortable on the skin, all whereas maintaining high and stable SPF levels [Azelis].

Helen Hill has over 40 years of experience in the personal care industry, beginning her career as a product formulator and later joining the technical team at Azelis 28 years ago [SCS Formulate]. She now leads marketing for Personal Care and Homecare and Industrial Cleaning at Azelis, covering the EMEA region [SCS Formulate].

Azelis and Innovation in Sun Care

Azelis continues to focus on innovative formulations, including those showcased at industry events. At in-cosmetics, Azelis presented a range of new formulations around the theme of “revival,” designed to revitalize, renew, and reinvigorate, with a focus on solid formats, unique textures, and natural materials [LinkedIn]. Technical experts are available to guide formulators through these advancements.

The Cosmetics Business Innovation Awards highlight the kind of innovation driving the next generation of beauty products and systems. Entries are currently open.