GS Supermarkets Make a Comeback in Italy

Following approval from Brussels for the purchase of Carrefour Italia, the NewPrinces Group, led by Angelo Mastrolia, is starting a major change. A key part of this change is bringing back the GS sign to supermarkets, a process expected to take three years and impact the entire country.

GS Revolution in Lombardy and Calls for Lower Costs

The NewPrinces GroupS acquisition will considerably change the large-scale retail market (GDO), especially in Lombardy.

• Brand Change and Local Impact: In regions like Lombardy, over 300 Carrefour supermarkets will become GS stores.

• Large Investments: The NewPrinces Group is investing over 400 million euros to update the brand and stores.

• Rebranding Plan: The change to GS will start in central and southern Italy (Lazio and Abruzzo) and then move to vital areas like Lombardy and Piedmont, where Carrefour currently has a strong presence.