—

Why London’s Hosting of INTA 2026 Is a Major Milestone for Global IP Professionals

The **International Trademark Association (INTA)** has officially confirmed that its **148th Annual Meeting**, taking place **May 2–6, 2026**, will be hosted in **London, England**. This landmark event marks the first time in INTA’s history that the UK capital will serve as the venue for the world’s premier gathering of intellectual property (IP) professionals, brand owners, and legal experts. With **close to 4,000 pre-registrations**—a record-breaking figure—this year’s meeting promises to be the largest and most diverse yet, underscoring London’s growing reputation as a global hub for innovation, commerce, and IP collaboration. — ### **A Record-Breaking Event: Numbers and Scale** The **2026 INTA Annual Meeting** is poised to attract **over 10,000 attendees**, representing **more than 100 jurisdictions** and **over 1,000 organizations**. The diversity of industries—ranging from **technology and fashion to pharmaceuticals and consumer goods**—highlights the event’s role as a **truly international forum** for IP professionals. Key statistics and milestones: – **Nearly 4,000 pre-registrations** (the highest in INTA’s history), with **public registration opening in December 2025**. – **100+ countries** and **1,000+ organizations** already confirmed. – **Three educational tracks**: *Law & Policy*, *Technology Shaping the Future of IP*, and *The Business of Intangibles*. – **Over 60 sessions**, including workshops, Idea Exchanges, and interactive discussions.

We are thrilled by the exceptional early engagement from our community. The record number of pre-registrations demonstrates the genuine value our members place on coming together, learning from one another, and strengthening the global brand ecosystem. Etienne Sanz de Acedo, INTA CEO

— ### **Why London? The Perfect Backdrop for Global IP Collaboration** London’s selection as the host city is not coincidental. The city’s **vibrant business environment**, **rich cultural heritage**, and **strategic position as a global financial and legal hub** craft it an ideal setting for this year’s meeting. INTA’s newly appointed President, **Deborah Hampton (The Chemours Company, USA)**, emphasized the city’s unique appeal:

London stands at the crossroads of global commerce and creativity. Its vibrant business environment and rich cultural heritage make it the perfect backdrop for our most ambitious Annual Meeting yet. This city embodies the spirit of innovation and international collaboration that defines INTA. Deborah Hampton, INTA President

The event will take place at **ExCeL London**, a **world-class exhibition and convention center** located in the **Royal Docks**, offering **state-of-the-art facilities** and seamless access to the city’s financial district and cultural landmarks. — ### **Program Highlights: Innovation, Education, and Networking** This year’s meeting is designed to **deliver real-world impact** through a **diverse and dynamic program**. Key features include: #### **1. Three Educational Tracks** – **Law & Policy**: Legal updates, regulatory discussions, and policy debates. – **Technology Shaping the Future of IP**: Exploring AI, blockchain, and digital transformation in IP. – **The Business of Intangibles**: Focused on brand valuation, licensing, and intangible asset management. #### **2. Interactive Workshops and Table Topics** – **Hands-on learning** in small-group settings, allowing attendees to **dive deeper into key issues** and exchange perspectives with peers. – **Table Topics**: Informal, discussion-driven sessions on **timely and practical IP challenges**. #### **3. Business Development Excursions** – **Curated outings** beyond the conference venue, offering attendees the chance to **network in a relaxed setting** while exploring London’s cultural and business attractions. #### **4. Opening Keynote: Dame Anya Hindmarch** – The **Opening Ceremony on Sunday, May 3**, will feature **Dame Anya Hindmarch DBE**, a **global fashion entrepreneur and sustainability leader**. Her keynote will explore **leadership, entrepreneurship, and sustainable growth** in today’s marketplace. — ### **Expanding INTA’s Scope: Beyond Trademarks to All IP** A notable evolution in this year’s meeting is INTA’s **expanded focus beyond trademarks** to encompass **all forms of intellectual property**, including **patents**. As **Lara Kayode (O. Kayode & Co., Nigeria)**, one of the Annual Meeting Co-chairs, noted:

We’ve heard the question: ’You’re a trademark association, so why focus on patents?’ The answer is simple: INTA now sees itself as an IP organization, not just a trademark association. Even as trademark practitioners, we increasingly encounter patent issues. Lara Kayode, INTA Annual Meeting Co-chair

This shift reflects the **growing intersection of trademark, patent, and broader IP strategies** in today’s business landscape. — ### **Networking and Practical Resources** To enhance the attendee experience, INTA has introduced several tools and resources: – **INTA Events App**: A **comprehensive guide** to sessions, networking opportunities, and event logistics. – **Hotels & Travel Page**: Centralized information on **official accommodations, transportation, and travel tips** to ensure a seamless experience. – **Business Development Excursions**: Pre-planned outings to **London’s landmarks and business districts**, fostering connections beyond the conference halls. — ### **Key Takeaways for Attendees and Industry Watchers** 1. **London as a Global IP Hub**: The city’s selection underscores its **growing influence in intellectual property**, attracting professionals from **over 100 countries**. 2. **Record Attendance and Engagement**: With **nearly 4,000 pre-registrations**, this meeting is shaping up to be the **largest in INTA’s history**. 3. **Expanded IP Focus**: INTA’s shift to include **patents and broader IP discussions** reflects the **evolving needs of modern businesses**. 4. **Innovative Programming**: From **AI and blockchain discussions** to **sustainability leadership**, the agenda is tailored to **current and emerging trends**. 5. **Networking Opportunities**: With **over 10,000 expected attendees**, this is a **must-attend event** for IP professionals seeking to **build global connections**. — ### **Looking Ahead: What’s Next for INTA 2026?** As the **official registration opens** and the countdown to May begins, all eyes are on London to witness how this **historic gathering** will shape the future of **intellectual property, brand protection, and global collaboration**. For IP professionals, brand owners, and legal experts, this meeting is not just an event—it’s an **opportunity to define the next chapter of innovation and protection in the digital age**. — **For more details, visit the [official INTA 2026 Annual Meeting page](https://www.inta.org/events/2026-annual-meeting/).**