LuxGroup Launches B2B Travel Platform luxtraveldmc.asia at ITB Berlin 2026

Hanoi, Vietnam – February 16, 2026 – LuxGroup®, a leading sustainability-driven luxury travel group in Asia, will officially launch its new business-to-business (B2B) travel platform, luxtraveldmc.asia, at ITB Berlin 2026 (Hall 26, Booth 311a). The platform goes live from March 3-5, 2026, and is designed exclusively for professional travel partners worldwide.

A Shift Towards Trade-First Digital Strategy

This launch signals a major strategic shift for LuxGroup, moving towards a trade-first digital strategy and separating its B2B operations from retail channels. The platform is not intended as a consumer-facing marketing tool, but rather as a dedicated working platform for travel advisors, tour operators, and wholesalers. Industry sources indicate this is a significant development for the group, aligning with its long-term Vision 2030-2045 strategy.

Platform Features and Capabilities

luxtraveldmc.asia supports efficient and flexible bespoke luxury travel planning. The platform offers verified partners secure access to a curated selection of luxury hotels, boutique resorts, cruises, yachts, and experiential travel products across Vietnam, Laos, Cambodia, Myanmar, Thailand, and emerging Asian markets. Key features include:

• Integrated image libraries
• Media-ready content
• Trade training resources
• Market updates
• Selected pricing visibility

Sustainability and Education at the Core

Sustainability education is a central component of the platform. Green Education Tours and FAM programmes are integrated, allowing travel partners to experience responsible tourism products firsthand. Completion of these programmes may qualify advisors as certified Luxury Asia Travel Specialists. This reflects LuxGroup’s belief that education and product understanding are more effective drivers of premium sales than price-led strategies.

Spotlight on Vietnam Waterways® and Premium Cruising

The platform will also showcase premium Saigon River cruising with Amiral Cruises for Presidents®, highlighting the growing luxury segment of river-sea tourism in southern Vietnam. This supports LuxGroup’s broader Vietnam Waterways® vision and the expansion of high-end travel options linked to Ho Chi Minh City.

Global Sales Expansion

ITB Berlin 2026 will also serve as a base for LuxGroup’s global sales expansion. The group is actively recruiting experienced B2B sales representatives in growth regions including the Middle East, Eastern Europe, and Portuguese-speaking markets. Sales teams across multiple continents are already connected through the platform, facilitating direct and efficient trade engagement.

Growth Outlook

Despite global economic uncertainties, LuxGroup is targeting double-digit growth in 2026, with luxtraveldmc.asia positioned as the foundation for responsible, scalable, and trade-led growth.

About LuxGroup®

Founded in Vietnam, LuxGroup® is a sustainability-focused luxury travel group specializing in high-end experiential travel across Asia. With over two decades of industry expertise, the group operates in luxury travel, river cruising, and destination management, with a strong commitment to cultural preservation, responsible tourism, and long-term trade partnerships. More information can be found at www.luxgroup.vn.

Contact:
Huyền Nguyễn
LuxGroup
0912303096