Madonna Covers Patty Pravo for Dolce & Gabbana’s ‘The One’ Campaign

Madonna starred in a latest advertisement for Dolce & Gabbana’s “The One” fragrance line in January 2026, directed by Mert Alas. She likewise provided the soundtrack, a cover of Patty Pravo’s iconic song “La Bambola,” produced by Stuart Price .

A Multilayered Homage to Italian Music

The collaboration is described as an “artistically ambitious and multilayered homage to Italian music and popular culture” . Madonna’s interpretation of “La Bambola” pays tribute to Pravo’s distinctive style, particularly her platinum blond hair and heavy eye makeup .

The Campaign and New Fragrances

The campaign celebrates the 20th anniversary of Dolce & Gabbana’s “The One” fragrance, introducing two new exclusive fragrances for both men and women . The advertisement features Madonna alongside Cuban actor Alberto Guerra, known for his roles in Narcos: Mexico and Griselda .

“La Bambola” Reimagined

Set to the notes of “La Bambola,” the campaign unfolds as a “boundless game of seduction” with a mysterious atmosphere reminiscent of 1970s Italian neorealist cinema . While Madonna’s Italian pronunciation has received some commentary, the cover provides a fresh grab on the classic song .

Behind the Scenes

A director’s cut and behind-the-scenes video have been released, offering glimpses into the making of the campaign. Fans have noted the visual references to Madonna’s earlier work, including her “Bad Girl” and “Take a Bow” eras .

In the commercial, Madonna is credited as “Monica” .