MasterChef CZ Finalist Faces Backlash Over KFC Collaboration

Jakub Menšík, a finalist from the 2023 season of MasterChef Česko (MasterChef Czech Republic), is facing significant criticism after partnering with KFC. The controversy stems from past hygiene concerns at the fast-food chain, including the discovery of spoiled meat and unsanitary conditions.

From Culinary Competition to Fast Food Promotion

Menšík, a 33-year-old from Brno who works as a CNC machine operator , gained recognition as a finalist on the popular cooking present. He currently has over 70,000 followers on Instagram , where he promotes himself as a “home cook” and brand ambassador for companies like Auto Nova Brno and DOMO Elektro . His recent promotion of a new KFC fryer has sparked outrage among fans and fellow culinary professionals.

Fan and Peer Criticism

Menšík’s collaboration with KFC has been met with harsh criticism on social media, with many accusing him of prioritizing financial gain over his culinary integrity. Comments range from disappointment to accusations of being willing to compromise his values for money. Some followers have even unfollowed him in protest.

Adam Rundus, a fellow contestant from the same season of MasterChef Česko, similarly voiced his concerns. He criticized Menšík’s decision to work with KFC given the chain’s recent hygiene issues, highlighting the problematic communication and handling of the situation by KFC .

KFC’s Hygiene Issues

The backlash against Menšík is rooted in a series of hygiene violations discovered at KFC locations last year. Investigations, prompted by reports from Jan Tuna, revealed spoiled meat, traces of feces in kitchens and improper meat defrosting practices .

Menšík’s Response

Menšík has not publicly addressed the specific criticisms beyond posting promotional material for KFC on his social media channels.

Jakub Menšík is also an ambassador for DOMO .