The Medallia World Tour event series convenes customer experience and operational leaders to examine methods for shifting organizational focus from metric collection to actionable insights, according to event documentation. The multi-city program features keynote presentations on the trajectory of experience management alongside practical case studies demonstrating how companies utilize enterprise signals and artificial intelligence.
Washington, D.C. Event Logistics and Schedule
The Washington, D.C. installment of the Medallia World Tour is scheduled for October 21, running from 12:00 PM to 5:30 PM EDT at The National Press Club, located at 529 14th St NW, according to the official event schedule. The afternoon opens with a check-in and lunch session from 12:00 PM to 1:00 PM EDT, followed by programming that spans AI integration, cross-sector networking, and enterprise experience transformation.
Attendees represent a diverse cross-section of industries, including the public sector, hospitality, financial services, retail, and healthcare, facilitating peer-to-peer discussions across different operational environments, as stated by event organizers.
Keynote Focus on Artificial Intelligence and Real-Time Action
The formal agenda begins at 1:00 PM EDT with a welcome keynote address titled “Medallia’s view on AI is simple: AI only delivers enterprise value when it drives action, not just insight.” The session features Medallia Chief Strategy Officer Sid Banerjee and Chief Product Officer Fabrice Martin, who discuss methodologies for resolving customer and employee experience challenges in real time, according to the event program.
Masterclasses and Operational Master Planning
At 2:40 PM EDT, Principal CX Advisor Jen Rodstrom leads a masterclass titled “Turning Insight Into Action: Where to Start and How to Scale.” The session details strategies for identifying high-value omnichannel opportunities, aligning those opportunities with overarching business priorities, and constructing operating models designed to convert connected customer signals into measurable impact, according to published agenda details.
A subsequent customer panel at 3:20 PM EDT, titled “Building a Modern Experience Organization,” addresses the operational mechanics of dismantling corporate silos, aligning internal teams around shared metrics, and embedding customer experience methodologies directly into daily business operations.
Event Agenda and Networking Overview
| Time (EDT) | Session Title | Speakers / Details |
|---|---|---|
| 12:00 PM – 1:00 PM | Check-in & Lunch | Networking and registration |
| 1:00 PM – 1:35 PM | Welcome Keynote | Sid Banerjee & Fabrice Martin |
| 1:35 PM – 2:10 PM | Customer Story: From AI Pilot to Business Transformation | Enterprise scaling and adoption |
| 2:10 PM – 2:40 PM | Networking Refreshments | Inter-industry break |
| 2:40 PM – 3:20 PM | Masterclass: Turning Insight Into Action | Jen Rodstrom |
| 3:20 PM – 3:55 PM | Customer Panel: Building a Modern Experience Organization | Cross-industry peer discussion |
| 3:55 PM – 4:00 PM | Closing Remarks | Event wrap-up |
| 4:00 PM – 5:30 PM | Networking Reception | Attendee networking |
The event concludes with a networking reception running from 4:00 PM to 5:30 PM EDT, offering attendees an opportunity to connect with peers and speakers following the afternoon masterclasses and panel discussions.
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