Netflix and Meghan Markle’s As Ever Brand Part Ways

Netflix and Meghan Markle’s lifestyle brand, As Ever, have ended their partnership, marking a shift for the Duchess of Sussex’s venture. The decision comes after approximately 11 months of collaboration, following the launch of As Ever in April 2025.

As Ever to Operate Independently

As Ever, which sells products like fruit spreads, teas, and chocolate bars , will continue to grow independently. A spokesperson for the brand stated that As Ever is “grateful for Netflix’s partnership through launch and our first year” and has “experienced meaningful and rapid growth,” positioning it to “stand on its own.”

Netflix’s Perspective

Netflix confirmed the dissolution of the partnership, expressing satisfaction with its role in bringing Meghan Markle’s vision to life. A Netflix spokesperson stated it was “always the intention” that Meghan would continue to expand the brand independently.

“With Love, Meghan” Series

The collaboration between As Ever and Netflix included the series “With Love, Meghan,” which aired for two seasons and a Christmas special. A third season was not announced. The series was reportedly canceled after two seasons, with some reports suggesting the show “was not performing well.”

Archewell Productions Deal Remains

Despite the complete of the As Ever partnership, Prince Harry and Meghan Markle’s Archewell Productions extended their creative partnership with Netflix in August 2025, securing a multiyear, first-appear deal for film and television projects.

Initial Deal with Netflix

In 2020, Prince Harry and Meghan Markle initially signed a $100 million, multiyear deal with Netflix to produce TV shows and movies.