Mexico Launches “Made in Mexico” Campaign Ahead of 2026 World Cup
Mexico City – The Mexican government has launched the “What is Made in Mexico always wins” campaign, an initiative designed to promote domestic products and bolster the country’s economic image in the lead-up to co-hosting the 2026 FIFA World Cup. The campaign aims to highlight Mexico’s productive capacity and its position within the global economy.
Campaign Details and Participants
More than 30 companies are participating in the program, representing approximately 5,000 productive units across Mexico, with support from the Business Coordinating Council (Mexican Ministry of Foreign Affairs). The initiative seeks to project the strength of Mexican manufacturing and trade, particularly its relationship with the United States.
Historical and Cultural Significance
The campaign likewise draws on Mexico’s rich history of innovation, referencing the ancient Olmec civilization and their early development of rubber-based balls. Officials emphasized that Mexico will be under global scrutiny during the 2026 World Cup opening match, providing a significant platform to showcase the nation’s identity and economic strengths (Mexican Ministry of Foreign Affairs).
Economic Impact of the 2026 World Cup
Mexico is preparing to host 13 of the 104 matches scheduled for the 2026 World Cup, with games taking place in Mexico City, Guadalajara, and Monterrey (Relocation SRS). The tournament is expected to attract over 5.5 million visitors and generate an economic impact between $1.8 and $3 billion USD (Relocation SRS). This event is also catalyzing over 225 billion pesos in infrastructure investment.
Support from Business and Football Federations
José Medina Mora, president of the Business Coordinating Council, highlighted the campaign’s contribution to strengthening internal value chains, stating that “Consuming what is made in Mexico is supporting employment.” Mikel Arriola, president of the Mexican Soccer Federation, believes the 2026 World Cup will be a crucial platform to project Mexico’s identity internationally, noting that the nation has a passionate soccer fanbase (Mexican Ministry of Foreign Affairs).
FIFA Investment in Mexico
FIFA is investing in Mexico’s football infrastructure, including upgrades to the high-performance national center in Mexico City, used by all Mexican national teams (FIFA). FIFA Forward funding and the FIFA COVID-19 Relief Plan have been utilized to support women’s football leagues and national teams.