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Mingzhu Group’s Short Video Selected for Ministry of Water Resources’ New Integrity Culture Program

The Mingzhu Group Comprehensive Service Center's short video titled "Integrity and Craftsmanship Through Time" has been selected for the New Era Water Conservancy Integrity Culture New Video Collection Activity, according to an announcement by the Yellow River website.…

Mingzhu Group’s Short Video Selected for Ministry of Water Resources’ New Integrity Culture Program

The Mingzhu Group Comprehensive Service Center’s short video titled “Integrity and Craftsmanship Through Time” has been selected for the New Era Water Conservancy Integrity Culture New Video Collection Activity, according to an announcement by the Yellow River website. The collection was jointly hosted by the Publicity and Education Center of the Ministry of Water Resources and the China Water Conservancy Integrity Culture Center.

Production and Historical Scope of the Winning Video

Following notification of the event, the Comprehensive Service Center organized production efforts by focusing on frontline operations, according to the Yellow River website report published on September 14, 2026. The project involved active participation from retired veteran groups, active young employees, and model worker innovation studios, translating professional integrity duties into visual scenes.

The production utilized artificial intelligence technology to recreate historical scenes from the construction period of the Sanmenxia Dam. By depicting the bitter struggles of older generations of builders, the 60-year timeline bridges historical construction methods with modern operational management, showcasing a transition from manual labor to technological innovation.

Cultural Impact and Corporate Strategy

According to the Yellow River website, the selection highlights the center’s long-term commitment to cultivating integrity and preserving craftsmanship. The center stated an intention to continue promoting foundational resilience and integrating the integrity genes of Yellow River culture into corporate growth, aiming to supply disciplinary backing and cultural support for future enterprise development.

Key Details of the Initiative

  • Selected Work: Integrity and Craftsmanship Through Time (短视频《时光里的廉与匠》)
  • Organizers: Publicity and Education Center of the Ministry of Water Resources; China Water Conservancy Integrity Culture Center
  • Local Producer: Mingzhu Group Comprehensive Service Center
  • Release Date: September 14, 2026 (Yellow River website report authored by Liang Qianyao and edited by Zheng Mengyue)
  • Key Technology: AI-assisted recreation of Sanmenxia Dam construction history
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