The Viral Monkey and the IKEA Plushie Craze: Why ‘Punch’ is Captivating the World

A baby macaque monkey named Punch at the Ichikawa Zoo in Japan has grow a global sensation and his heartwarming story is driving up demand – and prices – for a simple IKEA plush toy. The unlikely duo’s connection has resonated with audiences worldwide, leading to the toy selling out online and appearing for hundreds of dollars on resale markets.

The Story of Punch and His Comfort

Punch was abandoned by his mother shortly after birth on July 26, 2025, and has been raised by zoo staff. To help him cope with the loss, zookeepers provided him with a Djungelskog orangutan plushie from IKEA. The toy quickly became a source of comfort for the young monkey, and videos of Punch clinging to and carrying the orangutan went viral.

Viral Video Sparks Demand

The online attention exploded last week when a video surfaced showing Punch being harassed by another monkey, after which he ran to his beloved orangutan for solace. The touching scene captured the hearts of viewers and dramatically increased the plushie’s popularity. IKEA responded to the viral moment with a post stating, “We’re ALL Punch’s family now.”

eBay Frenzy and Resale Prices

Demand for the Djungelskog orangutan surged immediately. The plushie, originally priced at $19.99, quickly sold out on the IKEA website. As of February 23, 2026, the toy is being resold on eBay for as much as $355, with smaller 8-inch versions also experiencing high demand and inflated prices as reported by Gizmodo.

IKEA’s Response and Zoo Support

IKEA has acknowledged the phenomenon and donated additional stuffed animals to the Ichikawa Zoo for Punch and other animals. Ichikawa City Mayor Ko Tanaka even posted a photo with IKEA Japan President Petra Färe showcasing the donation according to USA Today. The zoo has stated that Punch has been learning to socialize with other monkeys, despite previous instances of being “scolded” by them.

Beyond the Plushie: A Story of Comfort and Connection

Punch’s story highlights the importance of comfort objects and the emotional needs of animals. Experts note that macaques typically rely on their mothers for physical and social development, and the IKEA orangutan serves as a crucial substitute for Punch as explained by Gizmodo. The global response to Punch’s story demonstrates a universal empathy for his situation and a shared appreciation for the power of connection.

Key Takeaways

• A baby monkey named Punch has gone viral for his attachment to an IKEA orangutan plushie.
• The toy, originally $19.99, is now selling for hundreds of dollars on resale sites due to high demand.
• IKEA has responded by donating more stuffed animals to the Ichikawa Zoo.
• Punch’s story highlights the importance of comfort and connection for animals.