NASCAR Launches Premium Hospitality Experiences: 1948 and Rev House
DAYTONA BEACH, Fla. — NASCAR has introduced NASCAR Signature Experiences, a new platform designed to elevate race weekend access for fans, partners, and corporate guests. The initiative centers around two flagship offerings: 1948 and Rev House, each providing unique, high-end access and curated hospitality.
The Evolution of the Premium Fan Experience
“NASCAR Signature Experiences represents the next evolution of the premium fan experience at NASCAR race weekends,” said Michael Verlatti, vice president of the signature experience group. “With 1948 and Rev House, we’re creating distinct environments that blend elevated service, curated culinary programs, and immersive storytelling. The goal is to bring fans and partners closer to the sport by delivering distinct, high-touch experiences that combine access, service, and energy in a way that is unmistakably NASCAR.”
1948: Honoring NASCAR’s Heritage
Named in honor of NASCAR’s founding year, 1948 is an all-inclusive, premium hospitality experience designed for guests seeking a refined race weekend. Offered at select NASCAR events, 1948 provides elevated viewing with prime sightlines, curated amenities, elevated culinary offerings, premium beverage service, and dedicated VIP entry with concierge-level service.
The 1948 space blends NASCAR’s history with contemporary hospitality design, emphasizing considered design, premium finishes, and effortless service. Guests can expect the best sightlines, a discreet and exclusive atmosphere, and a polished sense of place. Additional benefits include garage and pit road access, a track lap, pre-race entertainment, and a curated Victory Lane celebration. Guests also receive a bespoke commemorative gift, either onsite or delivered to their preferred location.
More information about 1948 can be found at www.nascarexperiences.com/1948.
Rev House: Energy and Immersive Entertainment
Rev House offers a high-energy, event hospitality environment combining premium access with immersive entertainment. Designed for fans who want to be at the center of the action, Rev House features prime viewing locations, inclusive food and beverage packages, curated entertainment elements, live programming, and exclusive access areas bringing guests closer to drivers and teams. The experience blends the social energy of race weekend with premium service, capturing the speed, sound, and spectacle of NASCAR competition.
For more information on Rev House, visit www.nascarexperiences.com/revhouse.
NASCAR Signature Experience Group
NASCAR Signature Experiences is led by the NASCAR Signature Experience Group, responsible for delivering fan-facing, VIP, entertainment, and hospitality experiences each race weekend. The group oversees the design, production, and execution of NASCAR’s live event product, ensuring every touchpoint reflects the best of the NASCAR experience.
By unifying premium access, culinary excellence, storytelling, and operational precision, NASCAR Signature Experiences aims to set a new benchmark for fan engagement and experiential design.
To learn more about NASCAR Signature Experiences, visit www.nascarexperiences.com.