New Balance Unveils Samurai Japan Merchandise Line for 2026
New Balance Japan has launched a concept video for the national baseball team “Samurai Japan,” marking its debut as an official partner with the release of a specialized uniform and merchandise collection on October 20, 2026, according to company.newbalance.jp. The collaboration aims to support top-tier athletic performance while fostering baseball culture and nurturing future fans and players, the company stated.
Merchandise Details and Availability
Customized versions with player names and numbers will be available via the online store from October 20 to November 15, with deliveries starting in early February 2027. The Replica Uniform (with names/numbers) retails at 19,800 yen, while the Replica Uniform (without names/numbers) costs 15,400 yen. A junior replica uniform is priced at 8,910 yen, with additional apparel like training T-shirts ranging from 11,990 to 12,980 yen.
Sales Channels and Timeline
The merchandise will be available at select New Balance stores, including temporary locations in Sapporo, Yokohama, and Fukuoka, from October 20 to November 19. Additional sales points include the Base Man Iida Bridge store and the Samurai Japan official online shop, though release schedules for the latter remain pending. The Authentic Uniform’s custom options will be limited to the online store, with physical stores offering unembroidered versions only.
Strategic Partnership and Cultural Goals
New Balance emphasized its commitment to connecting baseball enthusiasts across generations, with the concept video highlighting the brand’s dedication to preserving Japan’s baseball heritage. The 2026 merchandise rollout coincides with the Samurai Japan autumn camp in Miyazaki and the Laguz Asia Baseball Championship, further embedding the brand in key baseball events.
Expand Through Online and Retail Channels
Following the October 20 launch, New Balance will expand its presence through online and selected retail channels. Fans can track updates via the New Balance Samurai Japan special site and official social media channels.
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