Richest sports brands according to Forbes: NFL and NBA ahead of everyone

What are the most valuable sports brands in the world? Forbes has published the 2025 ranking and the top 50 is dominated by clubs from NFL and NBA.

the 50 most valuable brands in the world exceed the enormous figure of 301 billion euros (over $352 billion), with an average of 6.05 billion each. This is a growing figure 22% compared to 2024 and more than doubled compared to four years ago.

Moreover, eight teams recorded increases of at least 30% on 2024, without counting Ferrari and Mercedes of Formula 1, grown in 58% compared to 2023 but not rated by Forbes in last year’s ranking.

For 2025 the dominion is above all of NFL, with ben 30 out of 32 teams numberwise, leaving out only Cincinnati Bengals and New Orleans Saints.Very good too NBA with 12 teams, while the MLB place two ( yankees e Dodgers); absent instead NHL remains completely absent.

two stables were present Formula 1 ( ferrari and Mercedes as mentioned) and 4 football teams: Real Madrid, Manchester United, Barcellona and Liverpool.

The ranking: in the top ten, the dallas Cowboys at the top ahead of the warriors and the Los Angeles Rams

In first place are the Dallas Cowboys, at the top of the rankings without interruption since 2016, despite no Super Bowl won since 1995. The Texan team, under the leadership of Jerry Jones, oil tycoon with a personal fortune estimated at around 18 billion euros, has reached a value higher than $9 billion.

following are the Golden State Warriors (value of 7.7 billion euros) and the Los Angeles Rams (value of 6.9 billion euros). The top ten is completed by: New York Yankees (6.6 billion euros), New England Patriots (6.4 billion euros),New York Giants (6.3 billion euros), Las vegas Raiders (6.2 billion euros), chicago Bears (6.1 billion euros), Washington Commanders (6.05 billion euros) and Los angeles Lakers (6 billion euros).

The Most Valuable Sports Brands in the World: Ranking and Insights

The world of sports is not only a realm of athletic prowess and thrilling competitions but also a massive economic powerhouse. A recent ranking has revealed the most valuable sports brands globally, offering a engaging glimpse into the financial strength of various teams and organizations. Let’s explore the top 30, with a particular focus on the presence of Italian brands.

The Top 10: A League of Their Own

Dominating the top of the list is the Dallas Cowboys (NFL), boasting an astounding value of 9.5 billion. Thay are followed by New York Yankees (MLB) with 7.6 billion. The podium is completed by Golden State Warriors (NBA) with 7.3 billion.

The top 10 also includes: Los Angeles Lakers (NBA) at 6.9 billion, new England Patriots (NFL) with 6.4 billion,los Angeles Rams (NFL) at 6.2 billion, New York Giants (NFL) with 6.0 billion, Chicago Bears (NFL) at 5.8 billion, washington Commanders (NFL) with 5.75 billion.

Mid-Range Powerhouses

The next tier showcases a mix of globally recognized teams.Boston Celtics (NBA) and Seattle Seahawks (NFL) share a value of 5.7 billion, just ahead of the Green bay Packers (NFL) at 5.67 billion.

Further down the list are Tampa Bay Buccaneers (NFL) and Manchester United (Premier League) with 5.63 billion,and Pittsburgh Steelers (NFL) alongside Ferrari – the sole Italian brand in the top 30 – both valued at 5.54 billion.

The Final Stretch: NFL Dominance and Beyond

The latter part of the ranking continues to be heavily populated by NFL teams. Cleveland Browns (5.45 billion), Atlanta Falcons (5.41 billion), and Tennessee Titans (5.37 billion) secure positions 28th through 30th.

Between 31st and 33rd place, we find minnesota Vikings (5.33 billion), kansas City Chiefs (5.28 billion), and Baltimore Ravens (5.20 billion). A three-way tie for 34th to 36th place sees Mercedes (Formula 1), Los Angeles Chargers (NFL), and Chicago Bulls (NBA) all valued at 5.12 billion.

Rounding out the top 30 are Buffalo Bills (5.07 billion), and Indianapolis Colts and Houston Rockets (both NFL) with 5.03 billion.