Madrid is hosting the NFL Culture Club Madrid from October 8 to 10, 2026, as part of the Community of Madrid’s Hispanidad celebrations with the United States as the guest country. The three-day event takes place at the Fundación Ortega-Marañón on Calle Fortuny, bringing together music, fashion, food, and sports.
Live music and RIMAS Room feature Hispanic artists
Music serves as a central pillar of the three-day cultural activation. Vreno Yg opens the live performance schedule on Thursday, October 8. Toro performs on Friday, October 9, followed by Raúl Clyde on Saturday, October 10. Additional musical curation runs throughout the event via DJ sets and selectors including La Granja Sound, mami, and Miss Aleta.
A dedicated space called the RIMAS Room remains open to the public across all three days. RIMAS is a record label representing artists such as Bad Bunny. Its presence highlights the initiative’s focus on connecting Hispanic culture with the NFL brand through contemporary sound.
Creative exhibitions and panels link sport with identity
The program explores intersections between Spanish, Hispanoamerican, and American cultures through multiple creative mediums. Activities include photography exhibitions curated by FRSH, film screenings, and fashion displays featuring team jerseys reimagined by designers. Gastronomic experiences adapt traditional American tailgating customs through local tapas, aperitifs, and Hispanic cuisine.
Public panel discussions connect athletes, current and former NFL players, artists, filmmakers, and designers. These sessions examine the relationship between sport, identity, and creative expression. Rafa de los Santos, director of NFL España, notes that the collaboration offers a unique platform to engage communities beyond the traditional game format.
Daily Schedule and Access Details
Admission to NFL Culture Club Madrid is free, requiring advance registration through the NFL OnePass app with a limit of five tickets per person. Programming runs on the following schedule:
- Thursday, October 8 (18:00–21:30): Vreno Yg, La Granja Sound, FRSH photography exhibition, RIMAS Room, plus film and gastronomy sessions.
- Friday, October 9 (18:00–21:30): Toro, mami, FRSH photography exhibition, RIMAS Room, plus film and gastronomy sessions.
- Saturday, October 10 (12:00–20:30): Raúl Clyde, Miss Aleta, lColor, FRSH photography exhibition, RIMAS Room, plus film and gastronomy sessions.
Where and how to attend NFL Culture Club Madrid?
Where is NFL Culture Club Madrid taking place?
The event is hosted at the Fundación Ortega-Marañón, located at Calle Fortuny, 53, in Madrid.
How can visitors secure tickets for the event?
Tickets are entirely free of charge, though attendees must register beforehand using the official NFL OnePass application, with a maximum cap of five tickets per user.
What are the daily operating hours for the event?
Programming runs from 18:00 to 21:30 on Thursday, October 8, and Friday, October 9, and expands from 12:00 to 20:30 on Saturday, October 10.