Nintendo’s ‘My Mario‘ Series Arrives in the U.S. to Spark Imaginary Play
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Nintendo is expanding its reach to younger audiences with the U.S. launch of the My Mario™ series on February 19th.Following its initial release in Japan in August 2023 , this collection of products, games, and experiences is designed to encourage bonding and imaginative play between young children and their parents, centered around beloved characters like Mario, Luigi, Princess Peach, and Yoshi.
A Collection Designed for Family Fun
My Mario isn’t just about products; its a curated experience. Nintendo has partnered with companies like Mattel Fisher-Price and TOMY to create a variety of items thoughtfully designed to introduce children to the playful world of the Super mario franchise. The series encompasses a range of items designed to entertain both children and their caregivers.
What’s Included in the ‘My Mario’ Series?
- Wooden Block Sets: Two sets are available – a 3-piece Mario Wood Block Set and a 30-piece Mario & Friends Wood Block Set- offering tactile play and creative building opportunities.
- “Hello, Mario!” app: A free app for smart devices and Nintendo Switch systems allows children and parents to interact with mario in a playful and intuitive way. It will be available February 19th on the Apple App Store, google Play, and as a free download on Nintendo switch.
- Apparel Collection: A range of clothing for infants and toddlers,including onesies,sleepers,and playtime outfits,will be available.
- Interactive Board Book: An engaging Hello, Mario! board book published by Penguin random House will bring the characters to life through storytelling.
- Soft Toys: Rattles and cuddly plush toys featuring Mario characters provide comfort and sensory exploration.
- Tomy Toomies Bath Toys: The Tomy Toomies My Mario collection brings the fun into bathtime with water squirters and bath toys inspired by the iconic characters.
Availability and Where to Find ‘My Mario’
The My Mario collection will officially launch at Nintendo New York and Nintendo San Francisco stores on February 19th. Select retail stores nationwide will begin carrying My Mario products this spring, with continued expansion throughout the year. Stay updated on product launches and events by following @NintendoStoreUS on Instagram and @NintendoStoreUS on X or visiting Nintendo.com.
1 Compatible smart device required. Internet required for download. Data charges may apply.
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