Shannon Duffy Named Chief Marketing Officer at Okta

Okta, a leading identity and access management company, has appointed Shannon Duffy as its new Chief Marketing Officer (CMO), effective October 13, 2025. Duffy brings over 25 years of marketing experience, including a strong background in enterprise SaaS, to Okta, as the company focuses on securing artificial intelligence (AI) through robust identity management solutions.

Duffy’s Role and Responsibilities

As CMO, Duffy will lead Okta’s demand generation, product marketing, brand strategy, and overall marketing efforts. Her key priorities include elevating brand awareness, driving global marketing campaigns, and empowering travel-to-market (GTM) teams. She will also focus on leveraging AI to improve marketing efficiency and scalability. Okta highlighted her role in establishing identity as a critical foundation for securing AI.

Previous Experience

Prior to joining Okta, Duffy served as the CMO of Asana, a work management platform. Before Asana, she spent over a decade at Salesforce, where she held leadership positions in cloud and industry marketing, overseeing product marketing, demand generation, events, digital marketing, and brand strategy for the company’s core cloud products. Okta

Industry Recognition and Leadership

Duffy is a recognized leader in the marketing industry, with a focus on building customer-centric companies. She has been recognized for her contributions to marketing, including being named on the list of “10 Years of Women Who Rock in Marketing – CMO Edition 2019.” LinkedIn

Okta’s Vision for Identity and AI Security

According to Eric Kelleher, President and Chief Operating Officer of Okta, Duffy’s experience and leadership are a perfect fit for Okta’s vision of enabling secure technology access for everyone. Okta emphasizes that securing AI begins with securing identity, controlling access, and building trust in digital interactions. Okta

Educational Background

Shannon Duffy graduated from Boston College with a B.A. In Communications. Okta