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OpenAI Launches Business Profiles to Compete With Google Search

OpenAI launches business profiles OpenAI introduced business profile features inside ChatGPT, marking a direct entry into Google search territory. The update lets companies manage how their products and services appear to chatbot users. The feature is currently available…

OpenAI Launches Business Profiles to Compete With Google Search

OpenAI launches business profiles

OpenAI introduced business profile features inside ChatGPT, marking a direct entry into Google search territory. The update lets companies manage how their products and services appear to chatbot users.

The feature is currently available in beta through the Business Hub. Eligible companies can verify their identity and edit operational information there. Verified businesses can update details on pricing, product availability, and website links.

OpenAI also rolled out analytics tools that track mention frequencies, website clicks, and popular search themes. The company said that these analytics are anonymized to protect user privacy and avoid exposing individual chats.

Alongside profiles, companies can build specialized AI agents to answer customer questions on products or return policies directly within ChatGPT. These agents operate separately from standard user chats and carry clear labels as company representatives.

Specialized AI agents are currently available to eligible e-commerce and online service businesses in the United States. Business profiles are rolling out gradually across all markets where ChatGPT operates.

Questions about business profile availability and data usage

Where is the business profile feature currently available?

The business profile feature is rolling out gradually across all markets where ChatGPT operates. Specialized AI agents are currently restricted to eligible e-commerce and online service businesses in the United States.

What specific data can verified businesses update?

Verified businesses can add and update detailed data about their offerings, including prices, product availability, and direct website links.

Introducing Businesses in ChatGPT in beta

How does OpenAI handle the data collected by the new analytics tools?

OpenAI aggregates analytics data on mention frequencies, website clicks, and popular search themes in an anonymized format designed to protect user privacy and hide individual conversations.

About the author: Marcus Liu - Business Editor

MBA and ex‑B bureau chief specializing in global finance and fintech. Marcus speaks Mandarin, Japanese, and English, and has interviewed CEOs from the Fortune 50 to Y‑Combinator unicorns. Marcus Liu delivers sharp analysis on markets, startups, and corporate strategy for investors and entrepreneurs alike.