Oura Ring 4 Lands in Mexico, Focusing on Stress and Wellness

The Oura Ring 4 and Oura Ring 4 Ceramic are now available in Mexico, launching on February 11th, 2026, exclusively at Liverpool stores and online. The smart ring aims to provide advanced sleep, recovery and wellness monitoring in a market increasingly focused on health and well-being.

A Focus on Stress in the Mexican Market

ŌURA data indicates that individuals in Mexico sleep an average of 7 hours and 6 minutes per night, exceeding the global average of 6 hours and 50 minutes. They also record 95 minutes of REM sleep and 76 minutes of deep sleep nightly – the highest levels within the brand’s global community. But, Mexicans experience the highest levels of physiological stress globally, averaging 127 minutes daily. Source

Doug Sweeny, Chief Marketing Officer of ŌURA, noted, “The data from our members in Mexico shows the highest level of physiological stress globally. The country faces demanding days whereas continuing to prioritize long-term health through high-quality sleep. ŌURA helps to understand that balance: identifying unique stress triggers, recognizing when to sluggish down, and building small daily habits that favor recovery.” Source

Oura Ring 4: Design and Features

The ŌURA Ring 4 is designed as a personal health companion, utilizing research-grade sensors and intelligent algorithms to translate biometric signals into clear, personalized information. It monitors sleep, heart rate, heart rate variability, body temperature, blood oxygen levels, and stress levels. Source

The ring features an all-titanium design, combining style with comfort. It’s lightweight and discreet, aiming to integrate into daily life as an accessory rather than a bulky gadget. ŌURA emphasizes data privacy, assuring users that their information is not sold and that they control its use. Source

Pricing and Availability

Oura Ring 4 and Oura Ring 4 Ceramic are available for purchase at Liverpool stores and online, starting at $7,869 MXN. Source Access to advanced features requires a subscription for both iOS and Android devices. Source

ŌURA’s Expansion into Mexico

ŌURA’s entry into the Mexican market is through an exclusive retail partnership with Liverpool. This collaboration marks the first time consumers in Mexico can directly purchase Oura Rings. Source