Park Gyu-young Named Global Ambassador for COS
London-based fashion brand COS has announced actor Park Gyu-young as its new global ambassador. The collaboration will be highlighted in the brand’s 2026 Spring/Summer campaign, alongside actor Alexander Skarsgård and models Vitoria Ceretti and Park Tae-min. COS will also host its first fashion show in Korea on March 25th as part of the campaign launch, broadcasting the event live through its official channel.
COS Spring/Summer 2026 Collection
The 2026 Spring/Summer collection emphasizes COS’s craftsmanship and modern design philosophy, offering an upgraded modern wardrobe. Key features of the collection include:
- Luxurious materials, elaborate cuts, and delicate details
- A calm neutral color palette with monochrome styling
- Varied materials such as soft leather, croc effect finishes, and breathable linen
- Pinstripe and herringbone patterns offering a modern capture on traditional elements
- Tailoring inspired by the effortless elegance of the 1980s, with emphasized shoulder lines and high neck details
- Outerwear including oversized trench coats, balmacan coats, and leather aviator jackets
- Fluid dresses and ruffle-detailed shirts in the women’s collection
Campaign Imagery
The campaign’s portrait series was shot by world-renowned photographer Karim Sadli in a London studio. The images aim to convey understated confidence and a sophisticated attitude, reflecting the mood of the new season.