Tourney Town: A Free Fan Festival Celebrating the Women’s Final Four in Phoenix
The Phoenix Convention Center is hosting “Tourney Town” from April 2-5, 2026, offering a free, family-friendly festival to celebrate the Women’s Final Four. Presented by Capital One, the event features interactive games, special appearances, historical displays, and much more.
What is Tourney Town?
Tourney Town is a free festival designed to immerse fans in the excitement of the Women’s Final Four. It’s packed with activities for all ages, making it a central hub for celebrations throughout the weekend. NCAA.com describes it as the best way to celebrate the Women’s Final Four weekend in Phoenix.
What Can You Expect?
- Interactive Games and Activities: Enjoy a variety of games and activities for all ages.
- Special Appearances: Meet former players, celebrities, and sports personalities.
- Historical Displays: Explore exhibits showcasing the history of the Women’s Final Four, including awards, jerseys, and memorabilia.
- Photo Opportunities: Capture memorable moments with various photo opportunities.
- Basketball Contests: Test your skills in basketball contests.
- Food and Drinks: A selection of food and beverages will be available.
- Merchandise: Purchase official Women’s Final Four merchandise at the event shop.
- Beyond the Baseline: Participate in professional development opportunities through panel discussions, networking events, and interactions with leaders in basketball and business. NCAA.com highlights this series as focused on women’s advancement through excellence.
Schedule and Hours of Operation
Tourney Town will be open during the following hours at the Phoenix Convention Center (100 N. 3rd St., Phoenix, AZ 85004):
- Thursday, April 2: Noon – 8:00 p.m. (MST-AZ)
- Friday, April 3: 9:00 a.m. – 4:00 p.m. (MST-AZ)
- Saturday, April 4: 9:00 a.m. – 5:00 p.m. (MST-AZ)
- Sunday, April 5: 9:00 a.m. – Noon (MST-AZ)
Phoenix Final Four and NCAA.com confirm these operating hours.
Cost
Entry to Tourney Town is FREE for all ages.
Location
Phoenix Convention Center
100 N. 3rd St.
Phoenix, AZ 85004
For more information, visit the official Phoenix Final Four website or the NCAA’s official website.