Spotify named the four-member boy group Lngshot as the newest addition to its Radar Korea program on Thursday.
The group, comprised of Ohyul, Ryul, Woojin, and Louis, is the first K-pop act launched by Jay Park’s agency, More Vision.
Since their January debut with the EP “Shot Callers,” Lngshot has cultivated a distinctive sound blending R&B and hip-hop. The group has already amassed over 500 million cumulative streams on the platform, according to Spotify.
Their name serves as a mission statement, reflecting an ambition to challenge expectations and succeed against long odds. On Tuesday, the group released their third EP, “S.W.I.S.H.,” which was accompanied by a digital billboard appearance in New York’s Times Square as part of the Radar campaign.
Radar acts as Spotify’s global infrastructure for supporting rising talent, offering promotional tools to reach new audiences. The program has previously featured K-pop acts including Le Sserafim and Aespa, alongside international artists such as Tyla and The Kid Laroi.
Beginning Thursday, Spotify Korea is rolling out a series of original videos on its official Instagram account to spotlight the group’s personalities and music. The campaign includes a cover feature on the Radar Korea playlist and placement on the Radar Global playlist, a strategy intended to boost the group’s visibility among international listeners.
“Celebrating our comeback with our fans at Spotify Closer and officially joining the Radar program marks an incredible milestone for us,” the group said in a statement.
“We have always believed in letting our music do the talking, and we are incredibly grateful to Spotify for supporting that vision on a global platform,” the group said.
“We have always believed in letting our music do the talking,” the group said.
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