Pinterest Predicts 2026: Trends Shaping Consumer Behavior

Pinterest has released its annual “Pinterest Predicts” report, forecasting 21 emerging trends expected to gain traction in 2026. The report analyzes billions of Pinterest searches and user engagement to identify shifts in consumer behavior, styles, and aesthetics. This year, Gen Z is a key driver of these trends, influencing two-thirds of the predictions .

Key Trends for 2026

Cabbage Crush

In the United States, cabbage is predicted to be the next culinary obsession, surpassing cauliflower in popularity among Baby Boomers and Gen X. Pinterest data shows a 110% increase in searches for “cabbage dumplings” from September 2024 to August 2025 compared to the previous year, with similar spikes in searches for “Golumpki soup” and “cabbage Alfredo” . This trend aligns with the growing focus on fiber-rich diets for gut and heart health, known as “fibermaxxing.”

Glitchy Glam

Imperfect and mismatched beauty aesthetics, dubbed “Glitchy Glam,” are expected to rise in popularity. This trend includes mismatched manicures and two-toned lipstick . Gen Z users are increasingly embracing self-expression and identity curation, leading to these unconventional beauty choices.

Gummy Aesthetics

A playful, tactile nostalgia is driving the “Gimme Gummy” trend, where Gen Z and Millennials are drawn to rubberized textures, gummy-inspired accessories, and high-shine jelly lip looks .

Extra Celestial

Gen Z and Millennials are increasingly seeking escapism, with a growing interest in “Extra Celestial” aesthetics, incorporating intergalactic styles . This trend suggests a desire for experiences beyond traditional vacations, such as “Darecations”—adrenaline-fueled trips like river rafting.

Cool-Toned Sophistication

Gen Z and Millennials are embracing a “subzero sophistication” in fashion, characterized by cool-toned coats, glacier-inspired accessories, and frosty cocktails .

Generational Insights

Pinterest defines generations as Gen Z (18-27), Millennials (28-43), Gen X (44-59), and Baby Boomer (60+) . The report highlights that Gen Z is particularly focused on self-expression and creative fulfillment, which is reflected in the emerging trends.

Implications for Advertisers

Pinterest emphasizes that its “Predicts” report provides valuable insights for advertisers, enabling them to engage audiences with precision and authenticity. The company’s VP of Enterprise Sales in North America, Kate Hamill, notes that the report delivers early, actionable insight into consumer behavior .

Looking Ahead

Pinterest plans to collaborate with brands to bring these 21 predicted trends to life through immersive experiences in the coming months. The company’s 88% accuracy rate from previous years suggests a high likelihood of these trends gaining momentum in 2026 .