Pocket.watch Expands Creator Partnerships with Topper Guild and JJ &. Mikey
Pocket.watch, a company focused on bridging YouTube content with traditional television and streaming platforms, has announced new partnerships with a lineup of popular creators, including Topper Guild and JJ & Mikey. This collaboration aims to expand the distribution of these creators’ content to a wider audience.
Expanding Distribution for YouTube Stars
The partnerships announced on Tuesday, February 17, 2026, include eight creators, adding their programming to pocket.watch’s catalog. This move provides creators with new distribution opportunities and offers buyers access to content with established fan bases. Pocket.watch currently distributes content from creators such as Ryan’s World, Kids Diana Show, and Tyler and Snowi.
Creator Reach and Impact
Topper Guild boasts approximately 87 million subscribers on YouTube, while JJ & Mikey have a following of around 19 million. Collectively, the new cohort of creators represents a total of 132 million followers. Other creators joining the pocket.watch distribution lineup include Lana’s Life, DeeDee Show, Wands and Wings, Fun Time With Soso, Nick and Poli, and English Tree.
Pocket.watch’s Strategy and Backing
According to David B. Williams, SVP and GM Channels at pocket.watch, this initiative represents a “breakthrough opportunity” for programmers seeking to engage families and teens with “scaled collections of sensational, premium-ready shows.” Pocket.watch, backed by Paramount, has already secured distribution deals with platforms like Hulu, Peacock, and Amazon Kids+.
Expanding Beyond YouTube
Chase Landau, SVP of Creator Partnerships at pocket.watch, emphasized the value of these creators’ existing content libraries and their potential to attract new audiences beyond YouTube. The company is also working on a creator-led entertainment show, “Rabbit Hole,” set to premiere on Hulu in the U.S.
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