Decentralized prediction market platform Polymarket is collaborating with cryptocurrency data analysis company Kaito AI to introduce so-called ‘attention markets’ that trade interest and public opinion on social media.
According to Forbes on the 10th, Polymarket announced that it plans to launch a new prediction market based on changes in public attention and emotions about trends, brands, and people through a partnership with Kaito AI. Kaito AI is an artificial intelligence-based data engine that analyzes the amount of mentions and emotional flow on specific topics by compiling major social media data such as X (formerly Twitter), TikTok, Instagram, and YouTube.
Kaito measures how many times something is mentioned on social media as ‘mindshare’, and the direction of positive and negative reactions as ‘sentiment’. Using this data, Polymarket plans to create markets such as ‘Will Antropic’s mind share surpass Open AI next month?’ or ‘Will sentiment toward Elon Musk improve this month?’
Polymarket already operated a pilot market using Kaito data in November last year. To date, more than $1.3 million has been traded in the market ‘How high will Polymarket mindshare rise by the end of March 2026’, and a market related to ‘Crypto Twitter Mindshare’ has also been opened.
Polymarket plans to sequentially launch dozens of interest markets starting next month and expand to thousands by the end of the year. The plan is to initially focus on artificial intelligence (AI)-related topics and expand the scope to entertainment and global issues in the future.
“It will be a completely new experience for people to be able to take a position directly in the market on an issue they are seeing while scrolling through social media,” said Yu Hu, CEO of Kaito AI.
Meanwhile, Polymarket announced that it processed more than $1 billion in trading volume in January of this year. Although full service resumption has not yet occurred due to regulatory issues in the U.S., the company plans to pioneer new financial product areas through this collaboration. A Polymarket official said, “Ultimately, our goal is to create a market for everything, and the Attention Market is an important step in that expansion.”
According to CoinMarketCap on this day, KAITO is trading at $0.3487, up 11.28% from the previous day.
date: 2026-02-10 19:07:00