Rose Lab, a domestic company specializing in skin bio materials, has begun targeting the premium home care market by officially launching the technology-based slow-aging skin care brand ‘Pozellan H (Pozellan Home)’.
Rose Lab officially launched Pozelan H on the 1st and held its first sales broadcast through GS Home Shopping.
Pogelan H, developed based on medical skin material research technology, is attracting attention as a brand that has expanded from procedure-oriented skin care to the home care area. Unlike existing cosmetics that focus on simple moisturizing or improving elasticity, Pogelan H is a technology-based skin care brand designed to balance skin texture improvement and long-term skin condition management.
Its characteristic is that it presents a home care solution that can help maintain skin condition as well as skin surface care.
In addition, Pozelan H strengthened its premium image by selecting actor Kim Seong-ryeong as its model upon its launch. Kim Seong-ryeong is an actor who has built trust through a sophisticated image and consistent self-management, and naturally fits in with the slow aging concept pursued by Pozelan H.
In particular, consumer interest increased rapidly after the GS Home Shopping launch broadcast, and brand search volume increased immediately after the broadcast.
Pogelan H is a home care product designed as an intensive care program once a week, and was developed to meet the needs of consumers who want to systematically manage their skin condition. It is designed to be used as a home care product for post-treatment skin care or daily skin condition maintenance.
A Rose Lab official said, “Through the first broadcast, we were able to effectively convey to consumers the slow aging management concept pursued by Pozelan H,” and added, “We plan to build long-term customer relationships through brand trust and accumulation of usage experience rather than short-term sales results.”
In the future, Pozelan H plans to strengthen brand awareness by expanding consumer experience opportunities through TV home shopping, online channels, and beauty communities.
Meanwhile, Pozelan H’s second broadcast on GS Home Shopping is scheduled for February 18 at 3:35 p.m. In this broadcast, consumer expectations are rising as the benefits are expected to be strengthened.
A Rose Lab official said, “Pozelan H is a brand that presents a new skin care standard that connects procedures and home care,” and added, “It will establish itself as a reliable premium home care solution for consumers who are interested in skin care.”
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date: 2026-02-15 00:01:00