Psyop Appoints Shannon Lewis as Global Director of New Business

Psyop, a multidisciplinary creative partner, has appointed Shannon Lewis as its Global Director of New Business, effective February 17, 2026. Lewis will lead global growth, sales, and partnership strategies as the studio expands its creative footprint across animation, live action, gaming, and emerging technologies.

A Veteran of Passion Pictures

Lewis joins Psyop from Passion Pictures, where she spent over 15 years shaping the company’s US new business efforts and creative trajectory. Her career has focused on bringing innovative, culture-forward function to life across various media, including animation, live action, and mixed media. LBBOnline first reported the news.

Notable Projects

Throughout her tenure at Passion Pictures, Lewis was involved in several award-winning and highly acclaimed projects. These include Apple’s Emmy-winning “Fuzzy Feeling” commercial, the Cinnamon Toast Crunch “Must Cinnadust” campaign, the NBA’s “The Gift of Game,” and collaborations with Riot Games, including the “Jinx” music video. Passion Pictures showcases a portfolio of these iconic commercials.

Strategic Vision for Psyop

According to Sandra Nam, Chief Strategy Officer at Psyop Media Group, Lewis possesses a remarkable ability to connect clients with the right talent to meet their creative needs. Nam stated, “Shannon has an incredible instinct for matching clients with the right talent to solve their creative needs which makes her the perfect leader to shape where Psyop goes next and how we obtain there.”

Building on Psyop’s Momentum

Lewis’s arrival coincides with a period of growth and evolution for Psyop Media Group, under the leadership of CEO Matt Hunnicutt. The studio is building a new creative ecosystem and expanding its capabilities, particularly at the intersection of technology and craft. Lewis will play a key role in connecting brands and agencies with Psyop’s global network of directors, artists, and AI technologists.

Lewis’s Perspective

“I’ve admired Psyop for most of my career,” Lewis said. “They have a rare ability to take the brief that feels impossible and turn it into something unforgettable. It is truly the honour of a lifetime to join a team and brand that has been such a trailblazer in craft and culture. What excites me most is that we are not just protecting something special, we are expanding it. The talent here is brilliant, generous, and ambitious, and we are building on an extraordinary foundation while future-proofing it so Psyop stays bold, relevant, and at the centre of the conversation for years to approach. I feel incredibly lucky and very ready for what is ahead.”

About Psyop

Psyop is a multidisciplinary creative partner specializing in animation, live action, gaming, and emerging technologies. The company is known for its innovative approach and commitment to pushing creative boundaries. Shannon Lewis’ LinkedIn profile confirms her transition to Psyop.