Puma and J.L-A.L. Launch Second Collaboration with Futuristic CELL Geo-1

Puma has partnered once again with London-based brand J.L-A.L., unveiling their latest collaboration during Paris Fashion Week. The collection, set to release on March 21st, builds upon last year’s CELL Geo 1 collaboration and introduces a new seize on functional beauty, extending from footwear to apparel and accessories.

J.L-A.L.’s Design Philosophy

Founded in 2020 by designer Jean-Luc Ambridge Ravel, J.L-A.L. is recognized for its deconstructive approach to clothing, prioritizing functionality, comfort, and protection. This philosophy translates into experimental and futuristic designs that appeal to fashion enthusiasts.

The CELL GEO-1: A Futuristic Silhouette

The centerpiece of the collaboration is the CELL GEO-1 shoe, a reinterpretation of Puma’s CELL cushioning technology. The shoe features a striking, one-piece sculptural upper with a honeycomb-inspired, perforated structure, abandoning traditional paneling. This design mimics natural forms, balancing protection and comfort. The silhouette is available in two monochromatic colorways: brown and white.

Key features of the CELL GEO-1 include:

• A slip-on construction, replacing the traditional lacing system.
• A chunky outsole integrated with the signature hexagonal CELL midsole structure.
• A unique upper that subtly changes with wear, creating a personalized gradation.

Apparel and Accessories

Complementing the CELL GEO-1, the apparel line includes jackets, pants, and T-shirts, all adhering to a minimalist aesthetic with a restrained color scheme. The designs prioritize ease of movement and practicality for urban lifestyles. The collection is rounded out with hobo bags and baseball caps that align with the overall minimalistic worldview.

Availability

The Puma x J.L-A.L. Collection will be available starting March 21st at 6 PM at Puma’s official online store, the Puma app, and select retailers.

Pricing

• Sneakers “CELL GEO 1 UMBRE _J.LA.L_”: ¥39,300
• T-shirt: ¥13,200
• Jacket: ¥77,000
• Pants: ¥39,300
• Bag: ¥28,600
• Cap: ¥9,900

For customer service inquiries, contact Puma at 0120-125-150.