The Legacy of Como Dice el Dicho: A Look at the Mexican Anthological Series

Como Dice el Dicho remains a cornerstone of Mexican television, having aired on Las Estrellas since February 1, 2011. Produced by Televisa, the anthology series adapts popular Mexican proverbs into episodic dramas, anchoring its narrative structure in the familiar setting of a café named “El Dicho.” The show continues to maintain a significant cultural footprint, driven by its long-running format and a rotating cast that features both established stars and emerging talent within the Mexican acting industry.

What is the format of Como Dice el Dicho?

The series functions as an anthology, meaning each episode presents a self-contained story that begins and ends within its 60-minute runtime. According to TelevisaUnivision, the central premise involves the main characters, led by the café owner Don Tomás—portrayed by actor Sergio Corona—who uses traditional Mexican sayings to offer moral guidance or solutions to the conflicts faced by the episode’s guest characters. This format allows the program to address diverse social issues, ranging from family dynamics to workplace ethics, by grounding them in the wisdom of generational proverbs.

Why has the series maintained long-term popularity?

The show’s longevity is attributed to its accessibility and its role as a launchpad for young actors. Unlike serialized dramas that require viewers to keep up with complex, ongoing plotlines, Como Dice el Dicho offers a “low-barrier to entry” experience for audiences. Data from Nielsen IBOPE has historically placed the series among the most-watched daytime programs in Mexico. By focusing on moralistic storytelling, the production appeals to multi-generational households, a hallmark of traditional broadcast television success in Latin America.

Who are the key figures behind the show?

Sergio Corona has been the face of the program since its inception, providing a sense of continuity that is rare in modern television. The production team, led by producer Genoveva Martínez, has consistently prioritized the integration of social media engagement to keep the brand relevant. Actors often use platforms like Instagram to share behind-the-scenes content, keeping the show’s legacy alive for a digital-native audience that may not catch the live broadcast on Las Estrellas. This digital presence helps maintain the show’s visibility, as evidenced by recurring social media discussions regarding the program’s impact on the careers of aspiring Mexican actors.

Key Facts About the Series

• Premiere Date: February 1, 2011.
• Network: Las Estrellas (Televisa).
• Primary Setting: El Dicho café.
• Lead Actor: Sergio Corona (Don Tomás).
• Format: Anthological drama based on traditional sayings.

Future Outlook for the Franchise

While the landscape of streaming services continues to challenge traditional broadcast models, Como Dice el Dicho has secured its place as a staple of Mexican pop culture. By maintaining a production model that favors high-volume, episodic content, the series continues to provide a training ground for actors entering the Televisa ecosystem. Future seasons are expected to continue leveraging the show’s established brand identity while adapting its moral lessons to reflect contemporary social trends, ensuring its continued relevance in the evolving media landscape.