A Branding Clash Over Cannabis
Ray J and Houston-based rapper Sauce Walka are locked in a public dispute sparked by a cannabis product marketed as “Brandy’s Little Brother.” The branding, which explicitly references Ray J’s sister, singer Brandy Norwood, hit a nerve. On July 4, the conflict boiled over when Ray J released a video statement attacking the rapper’s business ethics and questioning his standing in the entertainment industry.
Accusations of Exploitation
At the core of the friction is the product’s name. Ray J contends the branding is an unauthorized attempt to exploit his family’s identity for viral attention. In his Instagram address, he singled out the product’s $600 price point, dismissing it as a cynical marketing stunt engineered for headlines rather than legitimate commerce.
Ray J further alleged that Sauce Walka has failed to support creators in the streaming and digital spaces, despite his frequent displays of wealth online. According to Ray J, these patterns have tarnished the rapper’s reputation, prompting him to cut off any professional support for his peer’s future endeavors.
The Kardashian Comparison
During the July 4 broadcast, the dispute took a sharper turn when Ray J compared the commercial reach of his 2007 adult film, Kim Kardashian, Superstar, to the rapper’s career. Ray J asserted that the notoriety of the tape, which featured his former partner Kim Kardashian, far eclipsed the influence of any content the Houston rapper has produced.
Ray J has previously framed the 2007 release as a precursor to the modern subscription-based model seen on platforms like OnlyFans. Sauce Walka, meanwhile, has consistently woven his own history in adult content and sex work into his musical persona.
Professional Standing and Industry Fallout
The bad blood intensified following a June 24 incident involving boxer Adrien Broner and streamer Deen The Great. The feud shows no signs of cooling, with neither side signaling a potential resolution.
Ray J also claimed his earnings from reality television projects, such as Love Cabin, dwarf the rapper’s total net worth. He further alleged that Sauce Walka has burned bridges across the industry, citing private conversations with producer Lemuel Plummer as proof of the rapper’s declining status. Kim Kardashian has yet to issue a statement regarding the mention of the 2007 film or the ongoing social media firestorm.