Allie Hayes’ ‘Off Campus’ Hair Trend Spawns Prime Day Product Deals, Stylists Reveal Secrets

The textured, honey-blonde hairstyle worn by Allie Hayes on Prime Video’s Off Campus has become a cultural phenomenon, prompting major discounts on styling products ahead of Prime Day, according to hair stylists who worked on the look.

What Is the Allie Hayes Hair Trend?

The hairstyle, worn by actor Mika Abdalla in the comedy series, features voluminous, slightly messy waves with golden honey highlights and bold bangs. The “undone, free-spirited” aesthetic has resonated with viewers, with stylists noting its appeal as a “reinvention of a classic look” that feels “tangible” for everyday wear.

“People want to see a little more of that in themselves,” said Madison Alexis, Abdalla’s colorist at HEAVEN Studios in Los Angeles. “It’s imperfect but cool without trying.”

How to Recreate the Look at Home

Stylists Marisa Mitchell (dry cutting specialist) and Alexis advised using sea salt sprays, smoothing serums, and heat protectants to achieve the “effortless” finish. Mitchell emphasized the importance of “not over-styling” to maintain the look’s natural feel.

Prime Day sales now offer up to 40% off products like sea salt sprays and smoothing serums, with predictions that additional items will be discounted when the sale officially begins.

Why the Hair Trend Matters

The Allie Hayes look reflects a broader shift toward “low-maintenance” hairstyles in 2024, mirroring trends seen in 2023’s Stranger Things and Euphoria ensembles. Haircare brand Achoo reported a 22% increase in searches for “messy wave hair” in June 2024, citing the Off Campus influence.

“It’s about authenticity,” said Mitchell. “The cut embodies a kind of cool that’s not self-serious.”

What’s Next for the Trend?

With the Off Campus cast set to return for a third season, hairstylists anticipate the look will evolve. Alexis noted, “There’s always room to play with dimension and texture,” suggesting potential for new color techniques or styling products.