Rick Ross on the Rise of Afrobeats and Expanding His Musical Horizons

Rick Ross, the Miami-based rapper and founder of Maybach Music Group, has publicly expressed his enthusiasm for the global surge of Afrobeats, acknowledging a long-overdue recognition of African musical talent. His perspective highlights a growing trend of cross-continental collaboration and a deeper appreciation for the genre’s roots.

A Long-Awaited Moment

“I love it,” Ross stated in a recent interview with CNN’s Lamide Akintobi. “For the ones that really understand live and real music, you understand. It’s been well overdue for a long time.” CNN

Ross traces the origins of the current Afrobeats explosion back to pioneers like Fela Kuti, drawing parallels between Kuti’s influence on African music and James Brown’s impact on early hip-hop. “When you think about Afrobeats now, that’s Fela Kuti,” he explained. “That funk vibe been going on for years and years and years to me.” He noted that much of hip-hop was inspired by samples of James Brown and sees a similar foundational role for Fela Kuti in Afrobeats.

Early Collaborations and a Growing Connection

Before cross-continental collaborations became commonplace, Ross was already forging musical connections with African artists. He recalled his 2012 remix of “Stunning Onyinye” with the Nigerian duo P-Square as an organic collaboration. CNN

Ross also discussed how conversations with Senegalese-American artist Akon sparked a deeper interest in African music, ultimately leading to the P-Square remix. He further highlighted collaborations with Nigerian artist Yemi Alade as evidence of the genre’s growing momentum, praising her “style” and “energy.”

Future Projects and a Dream Collaboration

Ross revealed that Maybach Music Group is currently working on a collaborative project with African artists and producers, with plans to release the project later in 2026. CNN He also mentioned potential collaborations with artists including Uncle Waffles, Odumodublvck, Asake, and Amaarea. Rocket Parrot

Looking ahead, Ross expressed a desire for a “supergroup” collaboration featuring himself, Bob Marley, Fela Kuti, and Burna Boy, calling it a “king level” lineup. He specifically praised Burna Boy’s current success, seeing a reflection of his younger self in the artist’s drive.

Beyond Music: Investment and Cultural Immersion

Ross’s connection to Africa extends beyond music. He recently visited Zimbabwe, where he received a warm welcome from fans and local leaders, and expressed interest in investing in property within the country. CNN

He also recounted a visit to Durban, South Africa, in May 2025, where he headlined the Durban Music Fest and made a point of visiting underserved communities, despite warnings from authorities. He described the experience as profoundly positive, emphasizing the energy and love he received from the local community.

A Continent on the Rise

For Rick Ross, Africa represents not just a musical moment, but a sustained period of growth, and opportunity. “It’s an amazing place and just warming up,” he concluded. CNN He believes the world is finally recognizing the inherent rhythm and genius of African music, and anticipates continued success for the continent’s artists.