Rugby World Cup 2027: Ticket Sales Soar as Australia Prepares to Host Landmark Tournament
More than 750,000 tickets have been sold in the initial sales phase for the 2027 Men’s Rugby World Cup, signaling a major success as Australia prepares to host the largest edition of the tournament to date. The event will feature 24 teams and 52 matches, with a total of 2.5 million tickets available Rugby World Cup.
Record-Breaking Demand
The current pace of ticket sales is already exceeding that of previous Rugby World Cups. Extraordinary demand was seen during the Superfan and Presale phases, with fans from around the globe eager to secure their place at the event. Over half of the tickets were sold within the first six hours of the Presale opening, demonstrating widespread interest in both pool and knockout matches across all seven Host Cities.
Most In-Demand Matches
The most sought-after matches so far include Australia versus New Zealand, England versus Wales, and Ireland versus Scotland. Knockout phase matches are too proving highly popular, reflecting the enthusiasm for rugby’s premier international competition.
Global Reach
Fans from 135 countries have already purchased tickets, highlighting the tournament’s global appeal. While Australian supporters are leading the way, strong demand also comes from major rugby nations and emerging teams like Hong Kong China and Zimbabwe Wikipedia.
The top ticket-purchasing countries to date are:
- Australia
- United Kingdom
- New Zealand
- Japan
- France
- Ireland
- United States of America
- South Africa
- Chile
- Canada
Next Ticketing Opportunity: Application Phase
For those who missed out during the Presale, the Application Phase opens on Tuesday, May 19, 2026. This two-week phase provides a chance for all fans worldwide to apply for tickets, with availability for every match and price category. A ballot system will be used if demand exceeds supply, ensuring a fair opportunity for all applicants.
Ticket-inclusive hospitality and travel packages are currently available through Rugby World Cup Experiences.
Tournament Vision and Accessibility
Men’s Rugby World Cup 2027 Managing Director Chris Stanley stated, “Reaching more than 750,000 tickets sold with over 18 months to go until the tournament is a significant milestone and reflects the excitement building right across Australia and internationally.” He further emphasized the tournament’s potential to bring communities together and showcase rugby at its best.
Accessibility is a key priority, with ticket prices starting at AUD$40 for adults and AUD$20 for children. One million tickets will be available for AUD$100 or less.
Official Ticket Channels
Fans are strongly advised to purchase tickets only through official channels. Tickets obtained from unauthorized platforms will be cancelled. An official resale platform will be launched later in the year to provide a secure way for fans to resell tickets they cannot use.
Fans can register their details to receive ticketing news and updates ahead of the Application Phase.
Host Cities
The 2027 Rugby World Cup will be hosted across seven Australian cities: Adelaide, Brisbane, Melbourne, Newcastle, Perth, Sydney, and Townsville Rugby World Cup.