Samsung’s “Design is an Act of Love” Exhibition to Highlight Human-Centered Tech at Milan Design Week 2026

Samsung Electronics will present “Design is an Act of Love” at Milan Design Week 2026, an immersive exhibition exploring the intersection of technology and human experience. The exhibition, announced on March 17, 2026 according to Samsung, will showcase both experimental concepts and current commercial products.

Samsung Design Open Lab: A Space for Exploration

The exhibition will take the form of the Samsung Design Open Lab, envisioned as a dynamic space for exploration, experimentation, and discovery. Visitors will be invited to observe the design process and understand how human-centered design principles can infuse technology with greater personalization and emotional resonance in daily life. The exhibition aims to demonstrate how Samsung is reimagining the relationship between technology and everyday living, signaling the future direction of its design vision.

Exploring the Human Side of Tech

“Design is an Act of Love” will focus on the “Human Side of Tech,” fostering a dialogue between innovative ideas and tangible products. Samsung intends to offer a glimpse into how design can transform technology into something more meaningful and emotionally connected to users. This builds on Samsung’s earlier work, as highlighted by their reimagining of the future of design at CES 2026, guiding technology for humanity as noted in a press release.

Design Talk with Dezeen

As part of the exhibition program, Samsung will host a Design Talk session in collaboration with Dezeen on April 22, 2026. This session will provide a platform to share insights on the evolving relationship between design and humanity.

Milan Design Week 2026: A Hub for Innovation

Milan Design Week 2026 is expected to feature over 1,000 events across the city according to the Design Week Guide. The Design Week Guide Milan Map offers a curated selection of events, aiming to reach 200 featured events in 2026, up from 150 in 2025, based on relevance and quality as detailed on designweekguide.com. Fuorisalone.it also provides a guide to the projects and events taking place during the week as seen on fuorisalone.it.