Samsung’s Galaxy Unpacked 2026: A Global AI Showcase
Samsung is set to unveil its latest innovations at Galaxy Unpacked 2026, with a unique global marketing campaign that brings the power of Galaxy AI to iconic landmarks worldwide. The event, scheduled for February 25, 2026, will showcase the capabilities of the next generation of Galaxy devices and their integrated AI features.
Galaxy AI Takes Center Stage
Ahead of the official launch, Samsung is offering a sneak peek of its Galaxy AI technology through immersive 3D video billboards displayed in 17 major cities across the globe. Starting February 11, 2026, these visually striking displays will transform landmarks into dynamic showcases of AI’s creative potential. Samsung Newsroom details this innovative approach to building anticipation for the upcoming event.
Global Landmark Takeovers
The 3D video billboards will be featured in the following locations:
- Los Angeles (Moxy Downtown Los Angeles)
- London (Piccadilly Circus and Outernet London The Now Building)
- Warsaw (Marriott)
- Jeddah (King’s Road Tower)
- Hong Kong (Entertainment Building)
- Chengdu (Taikoo Li)
- Shanghai (Paramount)
- Taipei (Light Corner)
- Melbourne (Emporium Melbourne)
- Bangkok (The PanOramix at centralwOrld)
- Ho Chi Minh (Sunwah Tower)
- Kuala Lumpur (Elite Pavilion)
- Tokyo (Omotesando and Shibuya Station Front)
- Seoul (K-POP Square at Coex and KT Square)
How to Watch Galaxy Unpacked 2026
Galaxy Unpacked will be live-streamed on February 26, 2026, at 2 a.m. Malaysia time, and will be accessible through the following channels:
Anticipation Builds for the Galaxy S26 Series
While Samsung has not explicitly named the devices to be unveiled, speculation points towards the launch of the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra. Sammobile reports that the focus will be on demonstrating the advanced AI capabilities integrated into these new models. Samsung has similarly been offering offline experiences with the Galaxy S25 series, including classes on utilizing Galaxy AI features at studios in Seoul, providing a foundation for the upcoming S26 launch. Asiae details these studio experiences.
Pre-Order Incentives
Consumers can reserve the latest Galaxy device on Samsung.com for a $30 credit and a chance to win a $5,000 gift card. Additional savings of up to $900 are available with a trade-in, or a $150 credit with no trade-in. Reservations are also available through AT&T and Best Buy.
As Galaxy Unpacked approaches, Samsung continues to build excitement around its advancements in AI and its commitment to delivering innovative mobile experiences.
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