Samsung Galaxy Buds: Audio as a Lifestyle Trend

Jakarta: Music and podcasts have now become an inseparable part of the daily routine of Indonesian people. Both are present to accompany various activities ranging from work, traveling, to relaxing time.
As audio becomes a fundamental part of lifestyle, user expectations also evolve. The focus is now not only on what is being heard, but also on the quality and depth of the audio experience itself.
This change in behavior has proven to drive rapid growth in the earphone market in Indonesia in recent years. True Wireless Stereo (TWS) is the product category with the highest demand thanks to its practical nature, easy to use, and reliance on Bluetooth connectivity.

Answering the need for a more focused and personalized audio experience, especially features such as noise cancellation (Active Noise Cancellation – ANC) and integration with smart assistants, Samsung is present as one of the leading TWS manufacturers.
Samsung is committed to developing an audio innovation approach that prioritizes seamless connectivity between devices in an integrated ecosystem, the aim of which is to provide a more immersive audio experience across various user activities.
According to Jenis Sultan, MX Product Marketing Manager of Samsung Electronics Indonesia, through the increasingly integrated Galaxy ecosystem, Samsung continues to present audio innovations that are more immersive and relevant to the needs of the Indonesian people who continue to grow.
The advantages of Samsung’s TWS are born from the company’s focus on creating a comfortable and intelligent audio experience. This commitment allows Samsung to present TWS products that consumers love.
The Galaxy Buds2 Series line, which includes the Galaxy Buds2 (released August 2021) and Galaxy Buds2 Pro (released August 2022), offers an ergonomic, compact design, lighter weight, as well as improvements to the ANC and two-way dynamic speaker features. Specifically for the Galaxy Buds2 Pro, there is also a Neck Stretch Reminder feature to maintain good body posture.
Innovation continues with the Galaxy Buds3 Series, with the Galaxy Buds3 and Galaxy Buds3 Pro releasing in July 2024. Both deliver a renewed audio experience through Adaptive EQ, Adaptive ANC, and integration with Gemini AI. The design also looks iconic thanks to the futuristic and intuitive Blade Lights feature.
Completing this series, the Galaxy Buds3 FE, which will be released in September 2025, is the TWS recommendation at a price of 1 million. This model combines ergonomic design with premium features such as ANC and Gemini AI integration, bringing innovative audio experiences to more consumers thanks to its affordable price.
Overall, the Galaxy Buds Series is an important part of the integrated Galaxy ecosystem, making it the perfect companion for users to increase productivity, facilitate communication, develop ideas, creativity and enjoy entertainment.
Samsung understands that a TWS today must be adaptive and intuitive, while still offering clear sound quality, and is committed to continuing to strengthen its audio approach and technology for an increasingly intelligent listening experience.
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(MMI)