Samsung Expands Galaxy AI Ecosystem at MWC 2026

Building on the momentum of Galaxy Unpacked, Samsung is showcasing the Galaxy S26 series and its agentic AI vision with deeper ecosystem experiences across the Galaxy S series and wearables.

Expanding the Galaxy AI Vision

Samsung Electronics Co., Ltd. Unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, held in Barcelona, Spain from March 2-5. The exhibition builds on the Galaxy Unpacked event, demonstrating how Galaxy AI is evolving into an agentic companion and delivering more personalized, intuitive, and seamlessly connected experiences across the Galaxy ecosystem. Beyond mobile, Samsung is highlighting its AI-driven network innovations, showcasing leadership across the entire connectivity ecosystem.

Galaxy S26 Series: A New Era of AI-Powered Smartphones

At the core of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone, introduced alongside the new Galaxy Buds4 series. Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — although keeping the user experience at the center of every innovation.”

Key Features of the Galaxy S26 Series

• Privacy Display: The Galaxy S26 Ultra debuts the world’s first built-in Privacy Display for mobile devices, limiting side-angle viewing without a screen protector.
• Performance: The Galaxy S26 series is built on the most powerful hardware in Galaxy S series history, ensuring smooth operation of advanced AI capabilities. The Galaxy S26 Ultra features the Snapdragon 8 Elite Gen 5 chipset.
• Thermal Management: A redesigned Vapor Chamber on the Galaxy S26 Ultra supports stable thermal performance.
• Camera System: Galaxy’s industry-leading camera system unifies capture, editing, and sharing. The Galaxy S26 Ultra features wider camera apertures for clearer photos and richer detail in low-light conditions.
• Enhanced Nightography: Sharper and more vibrant low-light footage with improved noise reduction.
• Super Steady Video: Offers a horizontal lock option for cinematic stability.
• Photo Assist: Allows users to edit photos using natural voice interactions, such as changing day scenes to night or restoring missing parts of an object.
• Creative Studio: Enables users to change images into various styles and create personalized sticker sets and wallpapers.
• Proactive AI Experiences: Features like Now Nudge and Now Brief provide timely, relevant suggestions based on user context.
• Circle to Search with Google: Enables smarter, image-based searches.
• Upgraded Bixby: A conversational device agent for easier interaction with Galaxy devices.
• Choice of AI Agents: Users can choose between Bixby, Gemini, and Perplexity to streamline tasks.

Expanding the Galaxy Ecosystem

Samsung’s MWC presence demonstrates that deeper integration across products enhances convenience, continuity, and personalization. Highlights include:

• AI agents enhancing user convenience with the Galaxy Buds4 series.
• Hands-on demonstrations with the Galaxy Book6 Pro and Galaxy Book6 Ultra.
• The Galaxy Tab S11, delivering enhanced AI experiences for large-screen viewing and multitasking.
• Health Experiences with the Galaxy Watch8 series, offering personalized insights for running, sleep, and mindfulness.

Intelligent Infrastructure and Future Innovations

Samsung is extending its agentic AI strategy beyond consumer devices into intelligent infrastructure, accelerating its evolution toward autonomous manufacturing powered by AI. The company aims to transition global manufacturing operations into AI-Driven Factories by 2030. Samsung is also showcasing its Connected Care vision, strengthened by Xealth, to enhance Samsung Health capabilities for proactive, personalized health management.

Samsung is also presenting a forward-looking vision for next-generation form factors, including Galaxy XR and Galaxy TriFold, and emphasizing its commitment to privacy, security, sustainability, and responsible development through advancements in Samsung Knox.

Satellite Connectivity

Samsung is expanding satellite communication capabilities for Galaxy mobile devices in collaboration with telecommunication operators in North America, Europe, and Japan, designed for emergency response and essential communication when traditional networks are unavailable.

Visitors can explore these innovations firsthand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.