Samsung Galaxy S26 Launch: What to Expect from the Unpacked Event

Samsung is set to unveil its next-generation flagship smartphones, the Galaxy S26 series, at a Galaxy Unpacked event in San Francisco today, February 25, 2026. The event will be livestreamed globally, beginning at 1 pm ET / 10 am PT . The series will include the Galaxy S26, S26 Plus and the S26 Ultra.

What Devices Are Expected?

The focus of the Unpacked event will be the Galaxy S26 series, with at least three models anticipated: the S26, S26 Plus, and S26 Ultra . Alongside the smartphones, Samsung is also expected to reveal the Galaxy Buds 4 and Galaxy Buds 4 Pro , which have reportedly undergone a design overhaul and offer improved audio quality.

AI Integration: Galaxy AI

Samsung is emphasizing the role of artificial intelligence in the modern Galaxy S26 series. Galaxy AI will be a core component, aiming to seamlessly integrate into daily tasks . This includes leveraging Gemini and Bixby, as well as incorporating Perplexity, to provide users with greater choice and control .

Pre-Order Deals and Promotions

For those planning to pre-order, Samsung is teasing enhanced trade-in credit offers, potentially reaching up to $900 .

Where to Watch the Livestream

The Galaxy Unpacked event will be livestreamed on Samsung’s official YouTube page . You can also find live updates and detailed impressions from Android Central’s Managing Editor, Derrek Lee, who is attending the event in San Francisco .