Samsung Announces Global Galaxy S26 Ultra Collaboration for The Devil Wears Prada 2 Release
Samsung has launched a global marketing collaboration with 20th Century Studios to celebrate the theatrical release of The Devil Wears Prada 2, featuring the new Galaxy S26 Ultra smartphone. The campaign highlights the device’s advanced camera capabilities and AI-powered features through exclusive content and real-world activations tied to the film’s premiere.
As part of the partnership, Samsung introduced the first-ever Runway Cam #withGalaxy at the movie’s world premiere in New York City on April 20, 2026. The Galaxy S26 Ultra was used to capture professional-grade footage of attendees’ red-carpet looks, delivering cinematic, social-ready video in real time. The activation showcased the smartphone’s ability to produce high-quality content suitable for immediate sharing across platforms.
The campaign includes a custom spot featuring Helen J. Shen reprising her role as ‘Jin’ from the original film. In the scene, her character uses Circle to Search with Google on the Galaxy S26 Ultra to quickly fulfill a last-minute request from Miranda Priestly, demonstrating the phone’s practical AI integration in a high-pressure fashion environment.
Celebrities and influencers including Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, Winnie Harlow, and Haley Kalil participated in the red-carpet photo experience using the Galaxy S26 Ultra. Kalil, a self-described Team Galaxy member, shared her enthusiasm for both the film and the device, noting the seamless connection between her personal interests and Samsung’s technology.
Samsung emphasized that the collaboration reflects its ongoing effort to merge innovation with cultural moments, positioning the Galaxy S26 Ultra as a tool for creators who value both performance and style. The global rollout includes localized content and digital extensions designed to engage audiences across key markets.